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Description

Storytelling: Building a Narrative, Embodying Your Message and Leaving a Lasting Impression

Replace the slide deck with a story your audience still remembers a week later

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A sound, well-documented argument is forgotten within hours. Figures fade and messages blur into those of the previous presentation. What an audience actually retains are the concrete situations and the people it was shown.

Two days to learn how to build and tell a story that serves a professional message: choosing the story, narrative structure, characters and tension, then delivery. Each participant builds and tells two stories drawn from their own work in front of the group.

Learning objectives

  • Identify the message the story must serve
  • Select a story suited to the audience and the context
  • Build a narrative with an opening situation, a tension and an outcome
  • Bring in characters and concrete details that make the story credible
  • Tell the story aloud and hold attention through to the closing line

What makes this programme different

Each participant leaves with two stories built and tested in front of the group
Guided collection of real experiences drawn from each participant's own work
Focus on oral delivery: pace, silences and concrete detail

Programme

1Why Tell a Story

Narrative in the service of a message

  • What memory retains from a story and from an argument
  • Core message and the promise of the story
  • Contexts where narrative works and those where it undermines you
  • Spotting stories in your own professional journey

2Building the Storyline

A situation, a tension, an outcome

  • Opening situation and triggering event
  • Obstacle, tension and turning point
  • Outcome and the lesson tied back to the message
  • Length and pace according to the time available

3Bringing the Story to Life

Detail is what creates credibility

  • Characters and the point of view adopted
  • Concrete details: places, gestures and reported words
  • Dialogue and direct speech
  • Using figures inside a narrative

4Telling the Story to an Audience

A story is performed as much as it is written

  • Opening the story and setting the scene
  • Pace, silences and vocal variation
  • Eye contact and gestures during the narration
  • Moving from the story to the professional message

Who is it for

Communication professionals, sales people, managers, trainers and project owners who need to make their message memorable

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.