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Description

AI and Communication: Preparing Messages, Adapting Formats and Reviewing Content

Three and a half hours to prepare, review and adapt your communications with AI support

  • 0.5 days — 3.5 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Communication teams absorb requests from every direction: an internal memo, a press statement, a social media post and the review of a speech. Each format calls for its own tone and structure, and time pressure often leads to reusing the same text everywhere. The result dilutes the message and erodes consistency over time.

This short 3.5-hour format is built around a single message to be adapted. Participants clarify their intent and audience, tailor their text to each format, use AI to review and shorten content, then prepare talking points for a sensitive situation.

Learning objectives

  • Clarify the message and target audience before any writing begins
  • Adapt a single message across several communication formats
  • Use AI to review, shorten and rephrase a text
  • Prepare talking points for a sensitive situation

What makes this programme different

One message adapted live to three different formats
A review method that preserves your own style
Talking points prepared on a real situation brought by the group

Programme

1Intent, Message and Audience

Defining the outcome you want

  • Formulating the core message in a single sentence
  • Profiling audiences and their expectations
  • Selecting formats according to the target audience
  • Framing the tone and the words to avoid

2Adapting and Producing Materials

One message, several formats

  • Adapting a text for an internal memo, a press statement and a social media post
  • Length and format constraints specific to each channel
  • Headlines, hooks and calls to action
  • Visual and verbal consistency across materials

3Reviewing, Refining and Handling Sensitive Content

Staying in control of your text

  • AI-assisted review: clarity, length and repetition
  • Preserving the organisation's own tone of voice
  • Verifying information before publication
  • Preparing talking points on a sensitive topic
  • Responding to comments and criticism

Who is it for

Communication officers, communication managers, executive assistants and leaders of organisations without a dedicated communication function.

Prerequisites

No prerequisites

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.