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Description

Copyright and Image Rights: Identify, Secure and Publish with Confidence

Know what you may publish and under what conditions before releasing a visual or a text

  • 0.43 days — 3 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A photograph found online, a visual reused from a presentation, an employee filmed during a corporate event: content travels fast, and takedown requests or complaints arrive only after publication. Communication teams often decide under pressure, without knowing which rights are actually at stake.

Three hours in a virtual classroom to establish the essential concepts and the reflexes that go with them. Participants learn to identify the rights attached to a piece of content, to verify the permissions available and to respond when a third party challenges a publication.

Learning objectives

  • Identify the rights attached to a text, an image or a video
  • Distinguish between the author, the rights holder and the person depicted
  • Verify the conditions of use of a piece of content before publication
  • Draft a filming and publication consent form
  • Respond to a takedown request or a complaint

What makes this programme different

Concepts are addressed through real publication cases brought by the participants
A consent form template is built during the session
A pre-publication checklist is provided and discussed

Programme

1The Rights Involved

Understanding what protects what

  • Recognise what falls under copyright protection
  • Identify the rights holder for a commissioned creation
  • Understand an individual's rights over their own image
  • Situate the uses that require prior authorisation

2Securing Content Upstream

Anticipating rather than repairing

  • Verify the origin and conditions of use of a visual
  • Read the licences offered by stock image libraries
  • Draft a filming and publication consent form
  • Anticipate the useful clauses when working with an agency or a photographer

3Responding and Deciding

Handling problematic situations

  • Analyse a takedown request received by the organisation
  • Respond to an employee who refuses the publication of their image
  • Decide whether to withdraw, amend or maintain a publication
  • Organise the traceability of the permissions obtained

Who is it for

Communication officers, community managers, administrative support professionals and anyone who produces or publishes content on behalf of an organisation.

Prerequisites

No prerequisites

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.