Start a conversation ↗

Description

Data Analysis with Artificial Intelligence: Prepare, Query and Decide

Make your marketing files talk through an AI assistant — without letting it invent the answers

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Marketing teams sit on sales, campaign and contact files that remain largely unused, for lack of time and statistical skills. Artificial intelligence assistants promise to solve this, yet they generate plausible but incorrect answers as soon as the data is poorly prepared or poorly described.

This 14-hour programme teaches you how to prepare a dataset, query it with precise instructions, verify every result and present conclusions that can genuinely be acted upon. No programming skills are required: all exercises are carried out on spreadsheet files provided in the session or brought by participants.

Learning objectives

  • Prepare a clean and documented dataset before analysis
  • Formulate precise analytical requests to an assistant
  • Check the consistency of the results obtained
  • Identify trends, segments and anomalies within your data
  • Present conclusions as evidence-based recommendations

What makes this programme different

Every result produced by the assistant is cross-checked through a manual control
Exercises are based on realistic marketing files provided during the session
Participants may work on their own anonymised data

Programme

1Preparing Your Data

Without clean data there is no analysis

  • Spot duplicates, missing values and inconsistent formats
  • Name and document columns explicitly
  • Build a representative sample for testing
  • Remove or mask sensitive personal data

2Querying with an Assistant

Ask the right question to obtain a useful answer

  • Describe the context and structure of the file within the prompt
  • Request a step-by-step analysis rather than a conclusion
  • Ask the assistant to state its method and underlying assumptions
  • Rephrase a request that produces a questionable result

3Verifying and Interpreting

Never accept a result without a control check

  • Cross-check a result with a manual control calculation
  • Spot confusion between correlation and causation
  • Identify sample size effects
  • Recognise an answer fabricated by the assistant

4Reporting and Deciding

Turning analysis into action

  • Choose the chart type suited to the message
  • Build a summary that a decision-maker can read at a glance
  • Formulate recommendations together with their limitations
  • Organise the follow-up of decisions taken

Who is it for

Marketing officers · sales managers and business analysts who wish to exploit their own data files with an artificial intelligence assistant.

Prerequisites

Ability to work with a spreadsheet and use sorting and filtering functions.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.