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Description

Community Management: Running Your Social Media Channels, Moderating and Reporting

Organise the day-to-day running of your social media channels and keep up the pace without losing entire days to it

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Running an organisation's social media channels often comes down to posting whenever time allows and then replying to comments under pressure. Without an editorial line or a calendar the presence becomes irregular, replies are slow and the smallest negative remark takes on unexpected proportions.

This 14-hour programme puts a practical working method in place: choosing platforms, setting an editorial line, building a publishing calendar, producing suitable formats, running and moderating channels day to day, then tracking a small number of useful indicators. It focuses on day-to-day community management rather than on leading an editorial team.

Learning objectives

  • Select the platforms that match your organisation's audiences
  • Define an editorial line and recurring content formats
  • Build a publishing calendar that is sustainable over time
  • Manage conversations and moderate difficult comments
  • Track a small set of indicators and report on them simply

What makes this programme different

The editorial calendar is built around the participant's actual resources
Replies to sensitive comments are drafted and then reviewed as a group
A monthly reporting template is completed before the end of the session

Programme

1Platforms and Editorial Line

Post less, but in the right place

  • Profile the audiences present on each platform
  • Select two or three platforms you can genuinely maintain
  • Define recurring themes and the tone of voice
  • Adapt a message to the conventions of each platform

2Calendar and Content Production

Keeping the pace without improvising

  • Build an editorial calendar across a quarter
  • Prepare reusable formats to save time
  • Write posts suited to mobile reading
  • Schedule posts and handle unforeseen events

3Day-to-Day Engagement and Moderation

Replying quickly and well

  • Organise monitoring and daily response time
  • Write replies that defuse tension without denying the issue
  • Handle aggressive comments and fake accounts
  • Know when to escalate to management

4Measurement and Reporting

Showing what your activity delivers

  • Select three to five indicators consistent with your objectives
  • Identify the posts that perform and understand why
  • Build a clear monthly report
  • Propose adjustments based on observed results

Who is it for

Communication officers, marketing assistants and staff who take charge of an organisation's social media channels.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.