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Description

Generative AI: Producing Written and Visual Content Responsibly

Save time on content production without losing the brand voice or control over risk

  • 3.14 days — 22 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Generative AI tools have entered teams without any shared framework: uniform copy that readers immediately recognise, visuals that sit outside brand guidelines, company data uploaded to public services, and contributions where nobody can say what came from the tool and what came from the author.

This 22-hour programme establishes professional practice: framing the requirement, assisted writing, visual production, responsible-use rules and integration into the existing production workflow. Exercises are based on participants' own content and lead to an internal usage charter.

Learning objectives

  • Write precise, iterative instructions to obtain usable content
  • Produce copy aligned with the brand voice and brand formats
  • Generate and refine visuals consistent with brand guidelines
  • Identify risks relating to data, rights and bias
  • Formalise usage rules that the team can apply

What makes this programme different

Instructions are built from the organisation's real content
Every output goes through a documented fact-checking step
The group leaves with a usage charter drafted during the session

Programme

1Framing the Requirement and Selecting the Tool

Knowing what you expect before you ask

  • Distinguish the tasks where assistance delivers a real gain
  • Compare tool families against intended uses
  • Prepare the context elements to be supplied to the tool
  • Set the expected level of human review

2Assisted Writing

Writing with the tool without writing like it

  • Build a structured instruction with role, context and format
  • Iterate to correct tone and length
  • Inject the brand voice through examples
  • Rewrite the generic passages produced by the tool

3Visual Content

Generating images that can be used in production

  • Write a precise visual brief covering framing and style
  • Obtain consistent variations for a single campaign
  • Retouch and recrop to comply with brand guidelines
  • Spot the flaws that disqualify an image

4Responsible Use

Setting the limits before the incident

  • Identify data that must never be submitted to an external tool
  • Understand rights issues relating to generated content
  • Spot bias and factual errors in an output
  • Inform the reader where use justifies disclosure

5Integration into the Production Workflow

Keeping pace without losing control

  • Position assisted steps within the production chain
  • Organise validation and traceability of content
  • Build a library of reusable instructions
  • Track time saved and perceived quality

Who is it for

Communication officers, copywriters, graphic designers and marketing managers who produce content using generative AI tools.

Prerequisites

Regular production of written or visual content in a professional setting.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.