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Description

Instagram Strategy: Producing Formats, Running the Feed and Tracking Results

Build a coherent Instagram account and produce the formats that genuinely grow your audience

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

On Instagram, consistency and visual quality decide everything. Many business accounts alternate between polished posts and long silences, mix formats without clear intent, and see their audience stagnate despite the hours invested.

One day to clarify the visual and editorial direction of the account, then organise production: photographs, multi-image posts, short-form video and ephemeral content. The work focuses on what is specific to Instagram, from keyword search to the use of direct messages in customer relations.

Learning objectives

  • Set up a professional account and its profile presentation
  • Define a recognisable visual and editorial direction
  • Produce and publish the short formats specific to the platform
  • Use keywords and mentions to be found
  • Analyse account insights and adjust production accordingly

What makes this programme different

The visual direction is built and then applied to three real posts
A short video is filmed, edited and published during the day
The participant's own account insights provide the basis for analysis

Programme

1Account and Visual Direction

Being recognisable from the thumbnail

  • Configure the professional account and its profile presentation
  • Define a visual universe that is sustainable over time
  • Organise the grid and highlighted content
  • Connect the account to the shop or website

2Formats and Production

Choosing the right format for each intention

  • Compare single post, carousel and short video
  • Use ephemeral content and its interaction features
  • Film and edit a short video in the correct format
  • Prepare captions and keywords

3Visibility, Community and Measurement

Being found and maintaining the connection

  • Work on keywords and in-app search
  • Start conversations in comments and direct messages
  • Collaborate with other accounts
  • Read insights by format and turn them into decisions

Who is it for

Community managers, communication officers, independent professionals and retailers who run a professional Instagram account.

Prerequisites

Have a professional Instagram account or be able to create one.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.