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Description

Growth Hacking: Mapping Your Funnel, Testing Levers and Scaling What Works

Two days to embed a continuous testing approach and improve every stage of the funnel

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Acquisition initiatives pile up without anyone knowing which ones actually drive growth. Ideas are never in short supply, but they are launched with no protocol and no measurement. Results are debated in meetings without evidence, and the lessons learned are lost.

These 14 hours put a testing method in place. Participants map their funnel from acquisition through to retention, select a single guiding indicator, formulate and prioritise hypotheses, run short tests, then automate the validated levers and document what they have learned.

Learning objectives

  • Map your funnel from acquisition through to referral
  • Select a guiding indicator and its supporting measures
  • Formulate and prioritise growth hypotheses
  • Run a short test and interpret its results
  • Automate validated levers and document the lessons learned

What makes this programme different

A quantified funnel built on the participant's own data
A prioritised test backlog ready to launch by the end of the session
Examples of both successful and inconclusive tests analysed together

Programme

1Mapping growth

Seeing where value leaks

  • Stages from acquisition through to referral
  • Measuring the transition from one stage to the next
  • Selecting the guiding indicator
  • Identifying the priority bottleneck

2Generating and prioritising hypotheses

Sorting before launching

  • Sources of ideas drawn from customers and from data
  • Framing a testable hypothesis
  • Prioritisation criteria balancing impact and effort
  • Building the test backlog
  • Launch cadence and roles within the team

3Testing and measuring

One decision per test

  • Designing a test and defining the target population
  • Test duration and conditions for validity
  • Testing pages, messages and offers
  • Reading variances and avoiding interpretation traps
  • Deciding whether to keep, adjust or abandon

4Scaling what works

From a one-off win to a system

  • Automating sequences and follow-up messages
  • Connecting tools and enabling data flow
  • Acquisition through referral and advocacy schemes
  • Documenting the lessons learned
  • Ethical boundaries and compliance with platform rules

Who is it for

Acquisition managers · digital marketing executives · start-up founders and e-commerce managers.

Prerequisites

Practical experience of digital marketing or online acquisition and access to quantitative data on your own activity.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.