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Description

Digital Technical Foundations: Understand, Specify and Work with Technical Teams

Two days to understand what happens behind a website and engage with developers as an equal

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Marketing raises requests that technical teams consider unfeasible and receives answers it cannot weigh up. Timelines stretch out, quotations come as a surprise and campaigns depend on development work that is not moving forward. The vocabulary needed to ask the right questions is missing.

These 14 hours explain how a website and its tools actually work. Participants follow the journey of a page from the domain name through to display, read the source code of a page, understand the role of a content management system and of an application programming interface, then draft a technical request that can genuinely be used.

Learning objectives

  • Describe the journey of a web page from request to display
  • Read the source code of a page and identify its components
  • Distinguish the roles of the content management system, the server and the database
  • Assess the technical implications of a marketing request
  • Draft a technical request that a developer can work from

What makes this programme different

A live walkthrough of an existing website, page by page, during the session
A mapping glossary between marketing requests and technical terminology
A technical request template drafted around a real need brought by the participant

Programme

1The journey of a web page

What happens between the click and the screen

  • Domain names and addressing
  • Hosting, servers and certificates
  • Exchanges between the browser and the server
  • Loading times and the factors that degrade them

2Reading the code of a page

Looking under the bonnet without being a developer

  • Page code structure and main tags
  • The role of style sheets and scripts
  • Images and web-appropriate formats
  • Tags that support organic search
  • Inspection tools built into the browser

3Content management systems and databases

Where content lives

  • The role of a content management system and its plugins
  • Page templates and structured content
  • Understanding databases and fields
  • Test environments and going live
  • Backups and updates

4Tracking, measurement and dialogue with technical teams

Asking for what can realistically be delivered

  • Tracking tags and tag management
  • Application programming interfaces and data exchange between tools
  • Security of forms and collected data
  • Drafting a technical request and acceptance criteria
  • Effort estimation and priority trade-offs

Who is it for

Digital marketing officers, web project managers, communication managers and marketing assistants working with technical teams.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.