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Description

LinkedIn Social Selling: Target Prospects, Publish and Start Conversations

Turning your LinkedIn presence into commercial conversations rather than a collection of contacts

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

The LinkedIn profile reads like a curriculum vitae, invitations go out with no message and the occasional post triggers nothing. Prospects look at the profile before replying and find no reason to start a discussion. Email follow-ups go unanswered and prospecting runs out of steam.

This one-day programme establishes a consistent practice. Each participant rewrites their profile from the client's point of view, builds a target list using search filters, prepares approach messages that invite a reply and sets a publishing and outreach rhythm that can realistically be sustained week after week.

Learning objectives

  • Rewrite your LinkedIn profile to answer the questions a prospect is asking
  • Build a target list using search filters
  • Write personalised approach messages that invite a reply
  • Produce posts that are genuinely useful to your audience at a sustainable pace
  • Track your outreach and follow-ups in a simple spreadsheet

What makes this programme different

Each participant's profile is rewritten during the session and reviewed by a peer
Approach messages are built around real prospects brought by the participants
A weekly rhythm quantified in minutes is agreed before the end of the day

Programme

1Profile and positioning

Being read as a useful counterpart

  • Headline, summary and experience written for the client rather than for a recruiter
  • Proof points, recommendations and featured content
  • Photo, banner and credibility markers
  • Visibility settings and the signals sent to your network

2Targeting and outreach

Speaking to the right people

  • Defining the ideal client profile
  • Using search filters and saved lists
  • Writing the connection request and the approach message
  • Sequencing follow-ups without being intrusive
  • Moving from conversation to meeting

3Content and consistency

Becoming visible without spending your days on it

  • Post formats and topics that serve your audience
  • Comments and interactions as a visibility lever
  • Setting a realistic weekly rhythm
  • Tracking engaged contacts and meetings obtained

Who is it for

Sales representatives · account managers · independent consultants and owners of small businesses who wish to develop their prospecting on LinkedIn.

Prerequisites

An active LinkedIn account

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.