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Description

HR Marketing: Segmenting Your Audiences, Delivering on Your Promise and Measuring Results

Two days to connect scattered initiatives to an employer promise that current employees recognise

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

The organisation posts content on its social channels, attends career fairs and has refreshed its careers page. Applications remain scarce for hard-to-fill roles, and new joiners discover a daily reality far removed from the message. Initiatives pile up without anyone knowing which ones actually work.

These 14 hours focus on structuring an effort that is already under way. Participants segment their internal and external audiences, formalise a credible promise tested against lived reality, select channels according to the roles targeted, then put in place the indicators needed to stop what is not working.

Learning objectives

  • Segment internal and external audiences according to the roles to be filled
  • Formalise an employer promise that current employees can verify
  • Select the channels suited to each segment and each budget
  • Build an action plan phased over one year
  • Measure the impact of initiatives and discontinue those producing no result

What makes this programme different

An employer promise tested with employees before any external release
An action plan costed in time and budget for each channel selected
A measurement dashboard built to decide what is continued or dropped

Programme

1Assessing the current position

Gaps between message and reality

  • Gathering perceptions from employees and candidates
  • Reviewing published content and its consistency
  • Identifying the roles where hiring difficulty is real
  • Pinpointing the promises the organisation does not keep

2Segmenting and positioning

Audiences, promise and proof points

  • Breaking down audiences by role, experience level and talent market
  • Building a distinctive and deliverable employer promise
  • Choosing the concrete proof points that support the promise
  • Adapting the message to each audience

3Deploying across channels

Content, advocates and key moments

  • Selecting channels according to roles and talent markets targeted
  • The role of employee advocates and the framework given to their voice
  • Calendar of key moments and campaigns
  • Alignment with the downstream recruitment process

4Measuring and adjusting

Indicators and stop decisions

  • Indicators by channel and by stage of the candidate journey
  • Tracking the quality of applications rather than volume alone
  • Measuring consistency between the promise and the experience lived
  • Deciding whether to continue, adjust or stop an initiative

Who is it for

HR managers · recruitment leads · HR communication officers and employer brand managers.

Prerequisites

Initial experience of HR communication or recruitment activities.

Dates & locations

24 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.