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Description

LinkedIn — Recruiting on Professional Networks: Source, Approach and Convert

One day to reach the candidates who never apply and to get replies to your approach messages

  • 1 day — 7 h
  • In-person or virtual
  • Expert
  • Up to 6 participants

Job adverts no longer generate applications for certain roles. Approach messages sent in bulk on professional networks go unanswered. The profiles you are looking for are contacted constantly and reply only to messages that speak precisely to their occupation and their situation.

This one-day programme is designed for recruiters who already practise direct approach. It covers the construction of precise search queries, the qualification of a profile from publicly available information, the writing of approach messages and the maintenance of a talent pool. Participants work on their genuinely open vacancies and review the replies obtained from their most recent approaches.

Learning objectives

  • Build search queries combining several role-specific criteria
  • Qualify a profile from the public information available
  • Write a personalised approach message that invites a reply
  • Organise spaced follow-ups without damaging the relationship
  • Maintain a pool of approached candidates over time
  • Measure the effectiveness of your approaches and adjust your wording

What makes this programme different

Search queries built live on the participants' own open vacancies
Approach messages rewritten as a group and compared with the original versions
A talent-pool maintenance method that a recruiter working alone can sustain

Programme

1Finding the right profiles

Queries, signals and qualification

  • Building queries that combine job titles and skills
  • Working around misleading job titles
  • Signals that a candidate may be open to an offer
  • Qualifying a profile before making any contact

2Approaching and persuading

Message, follow-up and first conversation

  • Structure of a short, personalised approach message
  • Which details of the role to disclose at first contact
  • Timing and wording of follow-up messages
  • Conducting the first conversation with a candidate who is not job-seeking

3Building and maintaining a talent pool

Tracking, visibility and measurement

  • Organising the tracking of approached profiles
  • Content that makes the company visible within a professional community
  • Re-establishing contact after a refusal
  • Indicators for tracking approaches and the lessons to draw from them

Who is it for

Recruitment officers, direct-approach consultants and human resources managers who carry out sourcing.

Prerequisites

Practising sourcing and holding an active account on a professional social network.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.