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Description

Professional Social Networks: Target, Publish and Engage Prospects

Turning a scattered online presence into a consistent and measurable business development routine

  • 0.21 days — 1.5 h
  • In-person or virtual
  • All levels
  • Up to 6 participants

Online presence often amounts to an incomplete profile and a handful of connection requests sent without any message. Posts go out at random, contacts accumulate without ever turning into conversations, and the time spent on social platforms produces no identifiable meeting.

Ninety minutes online to put a simple approach in place: making your profile readable for your clients, identifying the right people, publishing at a sustainable pace and opening a conversation that leads to a meeting. Each participant leaves with a corrected profile and a list of contacts to activate.

Learning objectives

  • Write a profile built around client expectations rather than your own career history
  • Identify and qualify relevant contacts using precise criteria
  • Open a connection with a personalised message
  • Plan a publishing rhythm that fits your working schedule
  • Follow up on conversations through to securing a meeting

What makes this programme different

Each participant's profile is reviewed and corrected during the session
Connection messages are drafted and then tested on real cases
A realistic weekly rhythm is set before the session ends

Programme

1A Profile That Speaks to the Client

Presenting yourself through the problems you solve

  • Writing a headline that a non-specialist can understand
  • Drafting a summary focused on client benefit
  • Selecting the proof points to display
  • Removing the wording that blurs the message

2Identifying and Approaching

Contacting fewer people, but better

  • Defining your targeting criteria
  • Building a list of contacts to activate
  • Writing a personalised connection message
  • Avoiding a sales pitch in the first message

3Publishing and Sustaining the Conversation

Keeping it up without spending your whole day on it

  • Choosing topics linked to your target's concerns
  • Alternating publication formats
  • Responding to your prospects' posts
  • Planning a rhythm compatible with your workload

Who is it for

Sales professionals · owners of small businesses · consultants and independent practitioners who wish to use professional social networks to grow their activity.

Prerequisites

An active account on a professional social network

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.