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Description

Social Selling: Optimising Your Profile, Building Connections and Prospecting

Two days to turn professional social networks into a genuine prospecting tool

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Buyers research before they respond to a salesperson. They review the profile, the posts and the professional network behind them. A neglected profile or a standardised approach message closes the door before the first conversation even begins.

This 14-hour programme focuses on prospecting through professional social networks. Participants rework their profile, build a qualified target list and practise written approach messages. They also design a posting and market-monitoring rhythm that is sustainable alongside their field activity.

Learning objectives

  • Build a professional profile aligned with client expectations
  • Identify and qualify targets from publicly available information
  • Write a personalised approach message suited to the recipient's context
  • Nurture an online relationship through to the meeting request
  • Organise market monitoring and a posting rhythm compatible with your workload

What makes this programme different

A profile reworked during the session and reviewed critically by the group
A qualified target list with approach messages already drafted
An online presence calendar sized to the time genuinely available

Programme

1Profile and Presence

Establishing credibility before contact

  • Profile elements that reassure a buyer
  • Wording a visible value proposition
  • Consistency between the profile and the sales message
  • Visibility settings to check

2Target Identification

Finding the right contacts

  • Searching by job function
  • sector and geography
  • Reading the signals published by a company
  • Spotting shared connections that can be used
  • Building and tracking a target list

3Making Contact and Building the Relationship

Connecting without pressure

  • Writing a connection request
  • First-contact messages and common mistakes
  • Sequencing exchanges through to the meeting
  • Following up after a message left unanswered

4Posting and Market Monitoring

Sustaining presence over time

  • Choosing topics that are useful to clients
  • Post formats and a sustainable rhythm
  • Engaging with your targets' posts
  • Organising monitoring of the accounts you follow

Who is it for

Sales representatives · account managers · consultants and independent professionals who wish to prospect through professional social networks.

Prerequisites

An existing account on a professional social network.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.