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Description

CSR Strengths in Your Sales Pitch: Identify, Evidence and Present Your Commitments

One day to talk about your social and environmental commitments without slipping into empty claims

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Buyers across the UAE increasingly question their suppliers on social and environmental practices. Sales teams rarely hold the internal evidence needed to answer. They stay vague or overstate their case, exposing the company to accusations of exaggeration.

This one-day programme connects the organisation's sustainability approach with the commercial pitch. Participants map the commitments genuinely being met, identify the evidence available and build measured answers to client questions and responsible sourcing questionnaires.

Learning objectives

  • Map the social and environmental commitments effectively met by your company
  • Identify the available and verifiable evidence behind each commitment
  • Formulate a responsible-business argument linked to a concrete client benefit
  • Complete responsible sourcing questionnaires issued by clients
  • Eliminate wording that exposes the company to accusations of exaggeration

What makes this programme different

An inventory of commitments and supporting evidence built on each company's actual situation
Arguments tested against demanding buyer questions played out in the room
A response template for responsible sourcing questionnaires taken away by every participant

Programme

1Taking stock of what is actually delivered

Separating intention from reality

  • Mapping the actions under way on the social side and the environmental side
  • Identifying the internal evidence that can be used
  • Spotting the topics on which it is wiser to claim nothing
  • Points to be validated by the relevant functions before external use

2Turning a commitment into an argument

What the client gains from it

  • Link between a responsible practice and a tangible benefit for the client
  • Measured wording that remains defensible
  • Adapting the message to the buyer or to the end user
  • Positioning the responsible-business argument within the sales meeting

3Answering clients and questionnaires

Holding your ground under precise questioning

  • Frequent buyer questions on supplier practices
  • Handling a request for supporting documentation
  • Completing a responsible sourcing questionnaire
  • Answering a question on an acknowledged weak point
  • Internal route for obtaining the missing information

Who is it for

Sales representatives, account managers and marketing professionals required to answer client questions on their company's commitments.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.