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Description

Responsible Content: Verifying Sources, Writing Without Stereotypes and Ensuring Accessibility

One day to produce content whose sources, images and wording you can stand behind

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Content production keeps accelerating and verification is the first thing to be dropped: a figure reused without tracing it back to its source, a stock photo that reinforces a stereotype, a testimonial used without clear consent, a text that part of the audience simply cannot read. Every one of these lapses is visible and rebounds on the organisation that published it.

This 7-hour day builds practical production reflexes: verifying and citing sources, selecting images and representations, obtaining consent from people filmed or quoted, writing inclusively without jargon and taking accessibility into account. Participants apply a review checklist to their own content.

Learning objectives

  • Verify a data point by tracing it back to its primary source before publication
  • Cite sources within content intended for a general audience
  • Select images and representations free from stereotypes
  • Obtain and retain consent from people quoted, photographed or filmed
  • Write text that is readable and accessible to people with disabilities
  • Apply a responsible review checklist to your own output

What makes this programme different

A review checklist built during the day and applied to real content
A source-tracing exercise on widely circulated data
Work on the organisation's image library and the representations it conveys

Programme

1Verifying and Sourcing

Data, quotations and reuse

  • Tracing a piece of information back to its primary source
  • Warning signs around a data point that is reused too often
  • Citing sources in a format readable by a general audience
  • Handling content produced by automated tools

2Representing Without Stereotypes

Images, testimonials and consent

  • Analysis of stereotypes conveyed by an image library
  • Criteria for selecting visuals and the people portrayed
  • Obtaining and retaining consent from people quoted or filmed
  • Precautions when using sensitive testimonials

3Ensuring Readability and Accessibility

Language, clarity and accessibility

  • Clear writing without jargon or unnecessary buzzwords
  • Inclusive wording that remains easy to read
  • Alternative text, subtitles and colour contrast
  • Building a review checklist applicable to every piece of content

Who is it for

Communication officers, writers, community managers and editorial managers.

Prerequisites

Producing or approving communication content on a regular basis

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.