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Description

Professional Podcasting: Designing the Format, Recording and Publishing Episodes

Launch a podcast you can sustain, with clean sound and a format listeners come back to

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Podcasting appeals to organisations that want to talk about their work in a different way. The first episodes are often recorded without a defined format, with average sound quality and improvised editing. The series then stops after a few numbers, for lack of organisation and for lack of an audience.

This 14-hour programme covers the full chain, from concept to publication. Participants define their format, prepare an interview, record a sequence, edit it and then organise distribution. All exercises are run with lightweight equipment that a small team can realistically afford and operate.

Learning objectives

  • Define the format, duration and editorial line of a podcast
  • Prepare an interview and lead the conversation on microphone
  • Record usable audio with lightweight equipment
  • Edit an episode and correct the main sound defects
  • Publish an episode on listening platforms and monitor audience figures

What makes this programme different

A pilot episode recorded and edited during the two days
Sound recordings made in the training room and then outside it with portable equipment
An interview outline and a production calendar taken away by each participant

Programme

1Designing the format

Concept, duration and listening promise

  • Choosing the genre between interview, narrative and conversation
  • Setting the episode length and publication rhythm
  • Building the standard running order of an episode
  • Reviewing comparable podcasts and their editorial choices

2Preparing and recording

Interview, microphone and recording conditions

  • Preparing questions and steering the conversation
  • Choosing and positioning microphones
  • Basic acoustic treatment of a room
  • Briefing guests before the recording session

3Editing the episode

Reviewing takes, editing and sound branding

  • Selecting sequences and making cuts
  • Correcting levels and background noise
  • Adding sound branding and transitions
  • Exporting in the formats expected by platforms

4Publishing and sustaining the series

Platforms, promotion and organisation

  • Uploading through a hosting provider and setting up the distribution feed
  • Writing episode titles and descriptions
  • Relaying the podcast across the organisation's other channels
  • Organising the production of subsequent episodes

Who is it for

Communication officers, employer brand managers and owners of internal editorial projects.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.