Start a conversation ↗

Description

Personal Branding: Clarify Your Positioning, Gain Visibility and Build Your Network

Make your skills and real contribution visible without resorting to forced self-promotion

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Doing good work is not enough to be recognised. Many highly capable professionals remain invisible within their organisation: they are not considered for projects, their expertise is unknown beyond their own department and their network stops at the edge of their team. Talking about oneself is still perceived as boasting, and the issue never resolves itself.

Two days to define a clear professional positioning, learn to express it in a few sentences, select the channels where it will live and maintain a useful network over time. Each participant leaves with a message tested in front of the group and a dated visibility plan.

Learning objectives

  • Identify your distinctive skills and most significant achievements
  • Express a professional positioning in a few sentences
  • Adapt your self-presentation to the audience and the context
  • Select visibility channels consistent with your objective
  • Build and maintain an active professional network

What makes this programme different

A personal positioning statement tested in front of the group and then refined
A two-minute self-presentation filmed and adjusted
A dated six-month visibility plan with actions and key contacts

Programme

1Taking Stock

What you genuinely bring

  • List your distinctive skills and areas of expertise
  • Analyse your achievements and the results obtained
  • Identify what is already perceived by those around you at work
  • Spot the gap between the image you intend and the image received

2Building Your Positioning

A simple and truthful message

  • Define your target audience and your professional objective
  • Express your value proposition in three sentences
  • Prepare a short version and a long version
  • Support your message with concrete examples
  • Avoid jargon and interchangeable phrasing

3Being Present Where It Counts

Choosing your channels

  • Strengthen your presence on professional networks
  • Speak up internally in meetings and project review sessions
  • Write an article or a project debrief
  • Give visibility to your work without artificial staging
  • Calibrate frequency and remain consistent over time

4Growing Your Network

Relationships that last

  • Map your current network and identify the gaps
  • Approach a contact without asking for an immediate favour
  • Maintain the relationship over time
  • Ask for and return a favour
  • Prepare your attendance at a professional event

Who is it for

This programme is designed for subject-matter experts and managers in career transition, as well as independent professionals and anyone who wishes to gain greater recognition for their contribution.

Prerequisites

Significant prior professional experience is required in order to work on your own positioning.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.