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Description

LinkedIn — Personal Branding Online: Refine Your Profile, Publish and Activate Your Network

Make your professional track record visible and easy to grasp for recruiters, clients and partners

  • 0.43 days — 3 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A neglected professional profile online gives a distorted picture of an actual career. Opportunity searches, applications and business development efforts all suffer, because the person on the other side reviews the profile before even replying.

Three hours online to rework your profile role by role, write a headline that says what you genuinely do, and organise a consistent presence without spending hours on it. Each participant leaves with a revised profile and a publishing schedule they can realistically maintain.

Learning objectives

  • Define the professional positioning you want to convey
  • Write a headline and profile summary consistent with that positioning
  • Reframe your experience as results a third party can understand
  • Plan a regular and sustainable publishing presence
  • Start useful conversations with your network without being intrusive

What makes this programme different

Every profile is reworked live during the session
Headlines produced are reviewed by the group on what they actually convey
A realistic publishing schedule is set for the following three months

Programme

1Defining your positioning

Knowing what you want people to remember

  • Identify the audiences you are seeking to reach
  • Express your professional offer in a single sentence
  • Pinpoint the experiences that support this positioning
  • Choose the words these audiences genuinely use

2Reworking your profile

Making every section speak

  • Write a headline that states the activity and the value
  • Reframe experience as observable results
  • Choose a consistent photo and banner image
  • Select the recommendations and skills to highlight

3Publishing and engaging

Staying visible over time without giving up your evenings

  • Choose two or three topics you can sustain
  • Write a short and useful post
  • Plan a realistic publishing rhythm
  • Reach out and follow up without being intrusive

Who is it for

Employees seeking career progression, independent professionals, business founders and people changing career who wish to build their professional visibility.

Prerequisites

Have an existing profile on a professional social network

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.