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Description

Digital Storytelling: Building a Narrative, Owning It and Sharing It

Turn a corporate message into a narrative that holds attention across digital channels

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Posts follow one another and all look alike: an institutional tone, arguments stacked one on top of the other and an audience that drops off after the first few lines. Communication teams have genuine material to work with, yet they struggle to shape it into a narrative that holds up over time and travels from one format to another.

One day to learn how to spot the stories worth telling inside the organisation, structure them around a clear narrative arc and adapt them to the short formats of digital channels. Each participant leaves with a written narrative, adapted for two channels.

Learning objectives

  • Identify the narrative material available within the organisation
  • Build a narrative arc with a character, a challenge and a resolution
  • Adapt the same narrative to the format constraints of each channel
  • Write an opening line that makes people want to read on
  • Assess the reach of a narrative based on observed reactions

What makes this programme different

Each participant arrives with a real subject from their organisation and leaves with the narrative written
The same narrative is adapted into a short and a long version during the session
Texts produced are read aloud and then reworked by the group

Programme

1Finding the Narrative Material

Spotting what deserves to be told

  • Telling an institutional message apart from a story
  • Gathering usable testimonials and behind-the-scenes material
  • Choosing the character who will carry the narrative
  • Checking that the story genuinely serves the communication objective

2Structuring the Narrative

Building an arc that holds to the end

  • Setting the opening situation and the triggering event
  • Creating tension and then a resolution
  • Writing an opening line that launches the narrative
  • Choosing the ending and the call to action

3Adapting and Sharing

Tailoring the narrative to each format

  • Moving from a long text to a short format without losing the thread
  • Pairing visuals and text coherently
  • Planning a release in several episodes
  • Observing reactions to refine subsequent narratives

Who is it for

Communication officers, community managers and marketing managers who produce content for digital channels.

Prerequisites

No prior knowledge required

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.