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Description

Webinars: Designing the Format, Hosting Live and Converting Registrants

Two days to build a webinar that holds its audience to the end and keeps working long after the broadcast

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Webinars have become a reflex: open a virtual room, share a deck and talk for forty minutes. The usual outcome is half the registrants absent, participants dropping off after ten minutes, a silent chat window and a recording nobody watches.

These 14 hours treat the webinar as a format in its own right rather than a filmed meeting. The programme covers topic selection and value promise, writing a timed running order, pace and interaction, audio and video settings, two-person hosting, then converting registrants once the session is over. Every participant hosts a short webinar in front of the group.

Learning objectives

  • Express the promise of a webinar in a single participant-focused sentence
  • Write a timed running order alternating presentation, demonstration and interaction
  • Set up framing, sound and lighting for a live broadcast
  • Host with two voices, sharing speaking time and chat monitoring
  • Handle chat questions during the session without losing the thread
  • Organise follow-up with both attendees and absentees after the broadcast

What makes this programme different

Each participant hosts a fifteen-minute webinar broadcast to the group
A timed running order written during the session and tested in live conditions
Hands-on work on technical settings using participants' own equipment

Programme

1Designing the Webinar

Topic, promise and audience

  • Selecting a topic that justifies a live appointment
  • Wording the promise and the registration title
  • Calibrating length according to the target audience
  • Building the timed running order with interaction points

2Preparing the Broadcast

Materials, settings and rehearsal

  • Designing slides that remain legible on a small screen
  • Camera, framing, lighting and sound settings
  • Checking screen sharing and live demonstrations
  • Full rehearsal and technical contingency plan

3Hosting Live

Pace, interaction and chat

  • An opening that sets the frame and the promise
  • Alternating sequences to prevent drop-off
  • Using polls and questions put to the audience
  • Two-voice hosting with a host and a chat moderator

4Making the Most of the Results

After the broadcast

  • Analysing attendance rates and drop-off moments
  • Sending the replay and resources to registrants
  • Dealing with questions left unanswered
  • Repurposing the content into short formats

Who is it for

Communication officers, trainers, marketing managers and subject-matter experts required to host online sessions.

Prerequisites

Confident use of a video-conferencing platform

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.