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Description

Personal Branding: Clarify, Articulate and Share Your Professional Image

One day to clarify the professional image you project and make it consistent

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Your professional image exists whether you manage it or not. It is built in meetings and in the messages you send just as much as in an online profile left untouched. When it is not steered, it becomes blurred. Real expertise stays invisible. Opportunities pass by people who would have deserved them.

This 7-hour day leads you to express a professional identity in plain words, then to check its consistency across the channels you actually use. Participants identify their distinctive markers, write a short self-introduction and revise an online profile. They leave with a visibility plan that can realistically be sustained over time.

Learning objectives

  • Gather how your professional environment currently perceives your work
  • Express your professional positioning in three clear sentences
  • Write a short spoken introduction adapted to a given context
  • Revise an online profile to align it with the positioning you have defined
  • Set a visibility rhythm you can sustain over the coming months

What makes this programme different

Perception feedback collected from the group within the first hour
A two-minute spoken introduction prepared and then delivered again in session
An online profile revised during the day on your own device

Programme

1Measuring the Image You Project

The gap between intention and perception

  • Collecting perceptions from the other participants
  • Reviewing your recent professional writing
  • Analysing your existing online presence
  • Identifying the gap between intention and perception

2Defining Your Positioning

Distinctive markers and promise

  • Identifying what makes your professional practice distinctive
  • Choosing the audiences you want to address
  • Drafting a positioning statement in three sentences
  • Testing the positioning with a partner

3Making Your Positioning Visible

Channels and publishing rhythm

  • Writing a two-minute spoken introduction
  • Revising your online profile section by section
  • Selecting the topics you will speak about
  • Setting a publishing rhythm you can sustain

Who is it for

Employees, independent professionals and consultants who wish to make their work more visible and easier to understand.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.