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Description

Getting to the Point: Concise Writing, Clear Structure, Persuasive Delivery

Say and write in two minutes what used to take ten, without losing any substance

  • 4 days — 28 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Decision-makers skim and rarely listen for long. Yet messages keep arriving as emails with no clear subject line, notes whose conclusion sits on the last page, and spoken contributions that get lost in preamble. The work is sound but it is neither read nor remembered.

Four days to learn how to identify the essential message and then carry it in writing and in speech. Participants work on their own documents and their own presentations. Every piece of work is reworked until a short version is produced that retains all the useful information.

Learning objectives

  • Identify the essential message in a file and express it in a single sentence
  • Structure a business document by placing the conclusion first
  • Shorten a long document without losing decisive information
  • Build a short and well-argued spoken contribution
  • Answer an unexpected question concisely

What makes this programme different

The documents reworked are the ones participants actually produce
Every exercise imposes a length or time limit and then a further reduction
Spoken contributions are timed and repeated until the densest version is reached

Programme

1Finding the essential

Separating what matters from the rest

  • Identify the recipient and the decision expected
  • Extract the decisive information from a bulky file
  • Express the key message in a single sentence
  • Distinguish between fact, analysis and recommendation

2Structuring your documents

Starting with the conclusion

  • Build an outline that places the essential first
  • Write a subject line and opening that invite reading
  • Rank the levels of information
  • Move detail to annexes rather than the main body

3Writing short

The sentence that lands first time

  • Shorten sentences without weakening the content
  • Remove filler phrases and repetition
  • Replace abstract wording with concrete formulations
  • Adapt length to the channel used

4Summarising a file

From bulk to a usable document

  • Gather and sort information from several sources
  • Build a well-ordered summary note
  • Report divergent positions without distorting them
  • Close with a reasoned recommendation
  • Check that the summary remains faithful to the sources

5Getting to the point when speaking

Holding the floor for two minutes

  • Build a short contribution around a single guiding idea
  • Open and close a spoken contribution
  • Answer a question without getting lost in detail
  • Respond to a request for clarification or a challenge

Who is it for

Managers, technical specialists, administrative staff and anyone producing notes, emails or reports, or speaking regularly in meetings.

Prerequisites

No prior knowledge required

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.