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Description

Content Production with AI: Framing, Generating and Validating Your Copy

Two hours to produce your business content faster without publishing interchangeable text

  • 0.29 days — 2 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

The website, the professional network feed, the internal newsletter and client-facing fact sheets all need fresh copy. Deadlines keep tightening and content is produced under pressure. Text generated in seconds all reads the same and carries neither the vocabulary nor the arguments specific to your organisation.

Two hours in a virtual workshop to organise fast and consistent content production. You prepare a reusable brief that sets out the audience, the tone and the key messaging. You produce several formats from a single source. You put in place a short validation routine that filters out factual errors and off-message wording.

Learning objectives

  • Prepare a reusable brief setting out the audience, the tone and the key messaging
  • Produce several content formats from a single source of material
  • Adapt the same content to the constraints of each distribution channel
  • Check generated text for substance and form before publication

What makes this programme different

A brand brief written during the workshop and reusable for every production thereafter
The same topic adapted into three formats in under thirty minutes
A pre-publication validation checklist built with the group

Programme

1Preparing Your Brief

What prevents interchangeable text

  • Describing the audience and what it expects from the content
  • Defining the tone and vocabulary specific to your organisation
  • Building a set of reference examples to supply to the assistant
  • Information that must never be shared with the tool for confidentiality reasons

2Producing and Adapting

One source, several formats

  • Turning an internal note into a short post and into an article
  • Adapting length and tone to suit the channel
  • Producing headlines and opening lines in several variants
  • Chaining outputs together without starting from scratch each time

3Validating Before Publication

Accountability remains with the human

  • Spotting fabricated statements and figures that require verification
  • Checking consistency with the organisation's official positions
  • Reviewing wording that could create legal exposure
  • Publication decision and traceability of approved versions

Who is it for

Communication officers, administrative support staff, marketing managers and professionals who regularly produce written content for internal or external audiences.

Prerequisites

Access to a generative artificial intelligence assistant during the workshop

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.