{"id":4934,"date":"2026-09-23T18:21:27","date_gmt":"2026-09-23T18:21:27","guid":{"rendered":"https:\/\/mpf-academy.ae\/programme\/ia-et-marketing-cibler-ses-audiences-produire-ses-campagnes-et-mesurer-les-resultats\/"},"modified":"2026-09-24T10:05:22","modified_gmt":"2026-09-24T10:05:22","slug":"ia-et-marketing-cibler-ses-audiences-produire-ses-campagnes-et-mesurer-les-resultats","status":"publish","type":"product","link":"https:\/\/mpf-academy.ae\/fr\/programme\/ia-et-marketing-cibler-ses-audiences-produire-ses-campagnes-et-mesurer-les-resultats\/","title":{"rendered":"IA et marketing : cibler ses audiences, produire ses campagnes et mesurer les r\u00e9sultats"},"content":{"rendered":"<div class=\"mpfa\" id=\"mpfa-top\">\n\n\t<nav class=\"mpfa-crumbs\" aria-label=\"Fil d\u2019Ariane\">\n\t\t<a href=\"https:\/\/mpf-academy.ae\/fr\/\">Accueil<\/a>\n\t\t<span aria-hidden=\"true\">\u203a<\/span>\n\t\t<a href=\"https:\/\/mpf-academy.ae\/fr\/programmes\/\">Programmes<\/a>\n\t\t\t\t\t<span aria-hidden=\"true\">\u203a<\/span>\n\t\t\t<a href=\"https:\/\/mpf-academy.ae\/fr\/academy\/ia-et-transformation-numerique\/\">IA et transformation num\u00e9rique<\/a>\n\t\t\t\t<span aria-hidden=\"true\">\u203a<\/span>\n\t\t<span class=\"mpfa-crumbs-here\">IA et marketing : cibler ses audiences, produire ses campagnes et mesurer les r\u00e9sultats<\/span>\n\t<\/nav>\n\n\t<header class=\"mpfa-hero\">\n\t\t\n\t\t<h1 class=\"mpfa-title\">IA et marketing : cibler ses audiences, produire ses campagnes et mesurer les r\u00e9sultats<\/h1>\n\n\t\t\t\t\t<p class=\"mpfa-lede\">Trois heures trente pour outiller vos campagnes marketing de bout en bout avec l&#039;IA g\u00e9n\u00e9rative<\/p>\n\t\t\n\t\t<ul class=\"mpfa-facts\">\n\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg>0,5 jours \u2014 3,5 h<\/li>\n\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 20h8M12 16v4\"\/><\/svg>Classe virtuelle<\/li>\n\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M4 20V10M10 20V4M16 20v-8M22 20V7\"\/><\/svg>Fondamental<\/li>\n\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 19v-1a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v1\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 19v-1a4 4 0 0 0-3-3.87\"\/><\/svg>Jusqu\u2019\u00e0 6 participants<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t<\/header>\n\n\t<nav class=\"mpfa-anchors\" aria-label=\"Sections\">\n\t\t<div class=\"mpfa-anchors-in\">\n\t\t\t\t\t\t\t<a href=\"#mpfa-objectives\" data-target=\"mpfa-objectives\">Objectifs<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-programme\" data-target=\"mpfa-programme\">Programme<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-audience\" data-target=\"mpfa-audience\">Public concern\u00e9<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-sessions\" data-target=\"mpfa-sessions\">Dates et lieux<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-practical\" data-target=\"mpfa-practical\">Informations pratiques<\/a>\n\t\t\t\t\t<\/div>\n\t<\/nav>\n\n\t<div class=\"mpfa-grid\">\n\n\t\t<main class=\"mpfa-main\">\n\n\t\t\t\t\t\t\t<div class=\"mpfa-intro\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Produire des contenus pour plusieurs canaux avec une \u00e9quipe r\u00e9duite conduit souvent \u00e0 recycler les m\u00eames messages. Les profils de client\u00e8le dorment dans une pr\u00e9sentation oubli\u00e9e, les tests comparatifs ne sont jamais men\u00e9s faute de variantes, et l&#039;analyse des performances arrive trop tard pour corriger la campagne d\u00e9j\u00e0 lanc\u00e9e.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p>Ce format court de 3 heures 30 suit le cycle complet d&#039;une campagne. Les participants affinent leurs segments avec l&#039;IA, produisent les variantes de messages n\u00e9cessaires aux tests, construisent un calendrier de diffusion, puis exploitent les r\u00e9sultats obtenus pour ajuster la campagne suivante.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-card mpfa-objectives\" id=\"mpfa-objectives\">\n\t\t\t\t\t<h2>Objectifs p\u00e9dagogiques<\/h2>\n\t\t\t\t\t<ul class=\"mpfa-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Affiner un segment de client\u00e8le \u00e0 partir des donn\u00e9es disponibles<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Produire plusieurs variantes d&#039;un message pour un test comparatif<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Construire un calendrier de campagne couvrant plusieurs canaux<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Analyser les performances d&#039;une campagne et en tirer des correctifs concrets<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-strengths\">\n\t\t\t\t\t<h2>Les points forts<\/h2>\n\t\t\t\t\t<div class=\"mpfa-strength-grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-strength\">Une campagne compl\u00e8te travaill\u00e9e sur l&#039;offre r\u00e9elle d&#039;un participant<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-strength\">Des variantes de messages produites et compar\u00e9es pendant la session<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-strength\">Un format court \u00e0 distance compatible avec une demi-journ\u00e9e de travail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-programme\" id=\"mpfa-programme\">\n\t\t\t\t\t<h2>Programme<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"mpfa-module\">\n\t\t\t\t\t\t\t<h3><span class=\"mpfa-num\">1<\/span>Audiences et offres<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-sub\">Savoir \u00e0 qui l&#039;on parle<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-bullets\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Exploitation des donn\u00e9es clients disponibles pour affiner un segment<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Construction de profils \u00e0 partir des comportements observ\u00e9s<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Formulation d&#039;une proposition de valeur par segment<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Choix des canaux pertinents<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside class=\"mpfa-note mpfa-note--navy\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"mpfa-note-kind\">Cas pratique<\/span>\n\t\t\t\t\t\t\t\t\t\t<p>Chaque participant affine un segment et reformule son offre pour ce public.<\/p>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"mpfa-module\">\n\t\t\t\t\t\t\t<h3><span class=\"mpfa-num\">2<\/span>Production des contenus de campagne<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-sub\">Des variantes plut\u00f4t qu&#039;une version unique<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-bullets\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>R\u00e9daction assist\u00e9e par l&#039;IA des messages adapt\u00e9s \u00e0 chaque canal<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>D\u00e9clinaison d&#039;un m\u00eame message en plusieurs variantes<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Pr\u00e9paration des visuels et des accroches<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Coh\u00e9rence entre les supports d&#039;une m\u00eame campagne<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside class=\"mpfa-note mpfa-note--navy\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"mpfa-note-kind\">Atelier<\/span>\n\t\t\t\t\t\t\t\t\t\t<p>Les participants produisent trois variantes d&#039;une accroche, puis choisissent celle \u00e0 tester.<\/p>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"mpfa-module\">\n\t\t\t\t\t\t\t<h3><span class=\"mpfa-num\">3<\/span>Diffusion et analyse des r\u00e9sultats<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-sub\">Corriger pendant la campagne<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-bullets\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Construction du calendrier de diffusion canal par canal<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Mise en place de tests comparatifs simples<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Lecture des indicateurs de performance obtenus<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Ajustements d\u00e9cid\u00e9s en cours de campagne<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside class=\"mpfa-note mpfa-note--navy\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"mpfa-note-kind\">\u00c0 retenir<\/span>\n\t\t\t\t\t\t\t\t\t\t<p>Une variante test\u00e9e vaut mieux qu&#039;une version parfaite jamais mesur\u00e9e.<\/p>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-two\" id=\"mpfa-audience\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-card\">\n\t\t\t\t\t\t\t<h2>Public concern\u00e9<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Charg\u00e9s de marketing  \u00b7  responsables marketing  \u00b7  entrepreneurs et ind\u00e9pendants assurant eux-m\u00eames leur promotion.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-card\">\n\t\t\t\t\t\t\t<h2>Pr\u00e9requis<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Aucun pr\u00e9requis<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\n\t\t\t<section class=\"mpfa-sessions\" id=\"mpfa-sessions\"\n\tdata-limit=\"6\"\n\tdata-more=\"Voir les %s dates\"\n\tdata-less=\"Afficher moins de dates\"\n\tdata-empty=\"Aucune date programm\u00e9e sur ce lieu pour le moment. Dites-nous ce qui vous conviendrait et nous en ouvrirons une.\">\n\t<h2>Dates et lieux<\/h2>\n\n\t<p class=\"mpfa-sessions-lead\">\n\t\t12 dates programm\u00e9es entre novembre 2026 et d\u00e9cembre 2027.\t\tLes places sont confirm\u00e9es par ordre d\u2019arriv\u00e9e des demandes.\t<\/p>\n\n\t\n\t<div class=\"mpfa-sessions-list\">\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2026-11\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">novembre 2026<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>26 novembre 2026<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2026-11-26#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2026-12\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">d\u00e9cembre 2026<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>8 d\u00e9cembre 2026<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2026-12-08#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-01\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">janvier 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>5 janvier 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-01-05#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-02\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">f\u00e9vrier 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>2 f\u00e9vrier 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-02-02#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-03\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">mars 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>23 mars 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-03-23#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-04\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">avril 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>28 avril 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-04-28#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-05\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">mai 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>12 mai 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-05-12#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-06\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">juin 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>29 juin 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-06-29#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-09\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">septembre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>7 septembre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-09-07#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-10\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">octobre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>5 octobre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-10-05#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-11\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">novembre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>4 novembre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-11-04#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-12\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">d\u00e9cembre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>7 d\u00e9cembre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-INA-0024&#038;date=2027-12-07#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<p class=\"mpfa-sessions-note\">Aucune de ces dates ne vous convient ? Nous ouvrons des sessions suppl\u00e9mentaires sur demande, et chaque programme peut \u00eatre organis\u00e9 pour votre seule \u00e9quipe.<\/p>\n<\/section>\n\n\t\t\t<section class=\"mpfa-practical\" id=\"mpfa-practical\">\n\t\t\t\t<h2>Informations pratiques<\/h2>\n\t\t\t\t<dl class=\"mpfa-dl\">\n\t\t\t\t\t\t\t\t\t\t\t<dt>Avant la formation<\/dt>\n\t\t\t\t\t\t<dd>Questionnaire de positionnement en ligne. Vos objectifs de progr\u00e8s sont transmis au formateur, qui adapte les cas pratiques \u00e0 votre contexte.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>M\u00e9thodes p\u00e9dagogiques<\/dt>\n\t\t\t\t\t\t<dd>Apports th\u00e9oriques, ateliers et cas pratiques. Support de cours num\u00e9rique et fiches m\u00e9thodes fournis.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>\u00c9valuation<\/dt>\n\t\t\t\t\t\t<dd>QCM et mises en situation. \u00c9valuation des acquis en d\u00e9but et en fin de parcours, \u00e9valuation \u00e0 chaud et \u00e0 froid \u00e0 60 jours.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>Apr\u00e8s la formation<\/dt>\n\t\t\t\t\t\t<dd>1 an d&#039;acc\u00e8s \u00e0 l&#039;espace e-learning. Auto-\u00e9valuation des comp\u00e9tences acquises et point de suivi \u00e0 30 jours avec votre formateur.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>Modalit\u00e9s d\u2019inscription<\/dt>\n\t\t\t\t\t\t<dd>Inscription en ligne ou sur devis.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>D\u00e9lai d\u2019acc\u00e8s<\/dt>\n\t\t\t\t\t\t<dd>11 jours ouvr\u00e9s apr\u00e8s confirmation de l&#039;inscription.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>Accessibilit\u00e9<\/dt>\n\t\t\t\t\t\t<dd>Nos formations sont accessibles aux personnes en situation de handicap. Contactez notre \u00e9quipe accessibilit\u00e9 pour d\u00e9finir ensemble une solution adapt\u00e9e : contact@mpf-academy.ae<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<dt>Dates de d\u00e9marrage<\/dt>\n\t\t\t\t\t\t<dd>Entr\u00e9es permanentes : en plus des sessions programm\u00e9es, cette formation peut d\u00e9marrer sur demande.<\/dd>\n\t\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t<\/section>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/main>\n\n\t\t<aside class=\"mpfa-side\">\n\t\t\t<div class=\"mpfa-box\">\n\t\t\t\t<div class=\"mpfa-tabs\" role=\"tablist\">\n\t\t\t\t\t<button type=\"button\" role=\"tab\" class=\"is-on\" data-tab=\"group\">Intra-entreprise<\/button>\n\t\t\t\t\t<button type=\"button\" role=\"tab\" data-tab=\"open\">Inter-entreprises<\/button>\n\t\t\t\t\t<button type=\"button\" role=\"tab\" data-tab=\"custom\">Sur mesure<\/button>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"mpfa-ref\">R\u00e9f. MPF-INA-0024<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"mpfa-pane is-on\" data-pane=\"group\">\n\t\t\t\t\t<p>Vous souhaitez former plusieurs collaborateurs sur ce programme, dans vos locaux \u00e0 Duba\u00ef ou Abu Dhabi, ou en classe virtuelle ? La session est r\u00e9serv\u00e9e \u00e0 votre \u00e9quipe, aux dates de votre choix.<\/p>\n\t\t\t\t\t<ul class=\"mpfa-meta\">\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 19v-1a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v1\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 19v-1a4 4 0 0 0-3-3.87\"\/><\/svg>Jusqu\u2019\u00e0 10 collaborateurs<\/li>\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>Dans vos locaux ou \u00e0 distance<\/li>\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>Dates convenues avec vous<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-amount\"><span class=\"woocommerce-Price-amount amount\">5 900&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#x62f;.&#x625;<\/span><\/span><small class=\"mpfa-amount-note\">HT \/ groupe<\/small><\/p>\n\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--solid\" href=\"\/#contact\">Demander un devis groupe<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mpfa-pane\" data-pane=\"open\">\n\t\t\t\t\t<p>Rejoignez une session programm\u00e9e avec des participants d\u2019autres organisations.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-next\">\n\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t<small>Prochaine session<\/small>\n\t\t\t\t\t\t\t\t<strong>26 novembre 2026<\/strong>\n\t\t\t\t\t\t\t\t<em>\u00c0 distance<\/em>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-meta\">\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 19v-1a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v1\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 19v-1a4 4 0 0 0-3-3.87\"\/><\/svg>Jusqu\u2019\u00e0 6 participants<\/li>\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 20h8M12 16v4\"\/><\/svg>Classe virtuelle<\/li>\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-amount\"><span class=\"woocommerce-Price-amount amount\">4 100&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#x62f;.&#x625;<\/span><\/span><small class=\"mpfa-amount-note\">HT \/ participant<\/small><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-discounts\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 12 12 20l-8-8V4h8Z\"\/><circle cx=\"8\" cy=\"8\" r=\"1.4\"\/><\/svg>\u221210 % d\u00e8s 2 participants, \u221215 % d\u00e8s 3, \u221220 % \u00e0 partir de 4 inscrits sur la m\u00eame session.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--solid\" href=\"#mpfa-sessions\">Voir les 12 dates disponibles<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div 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8v6m0 0-3 6m3-6 3 6\"\/><\/svg>Accessible aux personnes en situation de handicap<\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/aside>\n\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Trois heures trente pour outiller vos campagnes marketing de bout en bout avec l&rsquo;IA 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Les profils de client\u00e8le dorment dans une pr\u00e9sentation oubli\u00e9e, les tests comparatifs ne sont jamais men\u00e9s faute de variantes, et l'analyse des performances arrive trop tard pour corriger la campagne d\u00e9j\u00e0 lanc\u00e9e.\n\nCe format court de 3 heures 30 suit le cycle complet d'une campagne. Les participants affinent leurs segments avec l'IA, produisent les variantes de messages n\u00e9cessaires aux tests, construisent un calendrier de diffusion, puis exploitent les r\u00e9sultats obtenus pour ajuster la campagne suivante.","public":"Charg\u00e9s de marketing | responsables marketing | entrepreneurs et ind\u00e9pendants assurant eux-m\u00eames leur promotion.","prerequis":"Aucun pr\u00e9requis","objectifs":[{"objectif":"Affiner un segment de client\u00e8le \u00e0 partir des donn\u00e9es disponibles"},{"objectif":"Produire plusieurs variantes d'un message pour un test comparatif"},{"objectif":"Construire un calendrier de campagne couvrant plusieurs canaux"},{"objectif":"Analyser les performances d'une campagne et en tirer des correctifs concrets"}],"points_forts":[{"point_fort":"Une campagne compl\u00e8te travaill\u00e9e sur l'offre r\u00e9elle d'un participant"},{"point_fort":"Des variantes de messages produites et compar\u00e9es pendant la session"},{"point_fort":"Un format court \u00e0 distance compatible avec une demi-journ\u00e9e de travail"}],"etape_amont":"","etape_aval":"","methodes":"","evaluation":"","modalites_acces":"","delai_acces":"","accessibilite":"","programme":[{"module_titre":"Audiences et offres","blocs":[{"sous_titre":"Savoir \u00e0 qui l'on parle","contenu":"Exploitation des donn\u00e9es clients disponibles pour affiner un segment\nConstruction de profils \u00e0 partir des comportements observ\u00e9s\nFormulation d'une proposition de valeur par segment\nChoix des canaux pertinents","encart_type":"Cas pratique","encart_texte":"Chaque participant affine un segment et reformule son offre pour ce public."}]},{"module_titre":"Production des contenus de campagne","blocs":[{"sous_titre":"Des variantes plut\u00f4t qu'une version unique","contenu":"R\u00e9daction assist\u00e9e par l'IA des messages adapt\u00e9s \u00e0 chaque canal\nD\u00e9clinaison d'un m\u00eame message en plusieurs variantes\nPr\u00e9paration des visuels et des accroches\nCoh\u00e9rence entre les supports d'une m\u00eame campagne","encart_type":"Atelier","encart_texte":"Les participants produisent trois variantes d'une accroche, puis choisissent celle \u00e0 tester."}]},{"module_titre":"Diffusion et analyse des r\u00e9sultats","blocs":[{"sous_titre":"Corriger pendant la campagne","contenu":"Construction du calendrier de diffusion canal par canal\nMise en place de tests comparatifs simples\nLecture des indicateurs de performance obtenus\nAjustements d\u00e9cid\u00e9s en cours de campagne","encart_type":"\u00c0 retenir","encart_texte":"Une variante test\u00e9e vaut mieux qu'une version parfaite jamais mesur\u00e9e."}]}],"faq":null,"note":"","nb_avis":"","pdf_programme":"","formations_liees":null},"_links":{"self":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product\/4934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/comments?post=4934"}],"wp:attachment":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/media?parent=4934"}],"wp:term":[{"taxonomy":"academy","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/academy?post=4934"},{"taxonomy":"course_language","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/course_language?post=4934"},{"taxonomy":"modality","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/modality?post=4934"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product_brand?post=4934"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product_cat?post=4934"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product_tag?post=4934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}