{"id":5350,"date":"2026-09-23T18:14:57","date_gmt":"2026-09-23T18:14:57","guid":{"rendered":"https:\/\/mpf-academy.ae\/programme\/communication-rse-dejouer-les-biais-cognitifs-argumenter-et-convaincre\/"},"modified":"2026-09-24T10:26:16","modified_gmt":"2026-09-24T10:26:16","slug":"communication-rse-dejouer-les-biais-cognitifs-argumenter-et-convaincre","status":"publish","type":"product","link":"https:\/\/mpf-academy.ae\/fr\/programme\/communication-rse-dejouer-les-biais-cognitifs-argumenter-et-convaincre\/","title":{"rendered":"Communication RSE : d\u00e9jouer les biais cognitifs, argumenter et convaincre"},"content":{"rendered":"<div class=\"mpfa\" id=\"mpfa-top\">\n\n\t<nav class=\"mpfa-crumbs\" aria-label=\"Fil d\u2019Ariane\">\n\t\t<a href=\"https:\/\/mpf-academy.ae\/fr\/\">Accueil<\/a>\n\t\t<span aria-hidden=\"true\">\u203a<\/span>\n\t\t<a href=\"https:\/\/mpf-academy.ae\/fr\/programmes\/\">Programmes<\/a>\n\t\t\t\t\t<span aria-hidden=\"true\">\u203a<\/span>\n\t\t\t<a href=\"https:\/\/mpf-academy.ae\/fr\/academy\/qualite-conformite-et-hse\/\">Qualit\u00e9, conformit\u00e9 et HSE<\/a>\n\t\t\t\t<span aria-hidden=\"true\">\u203a<\/span>\n\t\t<span class=\"mpfa-crumbs-here\">Communication RSE : d\u00e9jouer les biais cognitifs, argumenter et convaincre<\/span>\n\t<\/nav>\n\n\t<header class=\"mpfa-hero\">\n\t\t\n\t\t<h1 class=\"mpfa-title\">Communication RSE : d\u00e9jouer les biais cognitifs, argumenter et convaincre<\/h1>\n\n\t\t\t\t\t<p class=\"mpfa-lede\">Faire entendre un message environnemental quand les r\u00e9flexes mentaux poussent \u00e0 l&#039;\u00e9carter<\/p>\n\t\t\n\t\t<ul class=\"mpfa-facts\">\n\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg>0,43 jours \u2014 3 h<\/li>\n\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 20h8M12 16v4\"\/><\/svg>Classe virtuelle<\/li>\n\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M4 20V10M10 20V4M16 20v-8M22 20V7\"\/><\/svg>Perfectionnement<\/li>\n\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 19v-1a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v1\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 19v-1a4 4 0 0 0-3-3.87\"\/><\/svg>Jusqu\u2019\u00e0 6 participants<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t<\/header>\n\n\t<nav class=\"mpfa-anchors\" aria-label=\"Sections\">\n\t\t<div class=\"mpfa-anchors-in\">\n\t\t\t\t\t\t\t<a href=\"#mpfa-objectives\" data-target=\"mpfa-objectives\">Objectifs<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-programme\" data-target=\"mpfa-programme\">Programme<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-audience\" data-target=\"mpfa-audience\">Public concern\u00e9<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-sessions\" data-target=\"mpfa-sessions\">Dates et lieux<\/a>\n\t\t\t\t\t\t\t<a href=\"#mpfa-practical\" data-target=\"mpfa-practical\">Informations pratiques<\/a>\n\t\t\t\t\t<\/div>\n\t<\/nav>\n\n\t<div class=\"mpfa-grid\">\n\n\t\t<main class=\"mpfa-main\">\n\n\t\t\t\t\t\t\t<div class=\"mpfa-intro\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Les messages RSE se heurtent \u00e0 des r\u00e9flexes pr\u00e9visibles. Chacun retient ce qui conforte ses convictions, repousse ce dont l&#039;effet para\u00eet lointain et se compare aux autres pour justifier son inaction. Les campagnes internes s&#039;accumulent alors sans modifier les comportements et finissent par lasser les \u00e9quipes.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p>Ce workshop de trois heures identifie les biais qui freinent l&#039;adh\u00e9sion puis reconstruit les messages en cons\u00e9quence : cadrage, choix des ordres de grandeur, preuve sociale et formulation des demandes d&#039;action. Les participants retravaillent une communication existante de leur propre organisation.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-card mpfa-objectives\" id=\"mpfa-objectives\">\n\t\t\t\t\t<h2>Objectifs p\u00e9dagogiques<\/h2>\n\t\t\t\t\t<ul class=\"mpfa-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Identifier les biais cognitifs qui freinent l&#039;adh\u00e9sion \u00e0 un message RSE<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Reformuler un message en adaptant son cadrage \u00e0 l&#039;auditoire<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Choisir des ordres de grandeur compr\u00e9hensibles par le destinataire<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Construire une demande d&#039;action concr\u00e8te et imm\u00e9diatement r\u00e9alisable<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg><span>Anticiper les critiques portant sur la sinc\u00e9rit\u00e9 de la d\u00e9marche<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-strengths\">\n\t\t\t\t\t<h2>Les points forts<\/h2>\n\t\t\t\t\t<div class=\"mpfa-strength-grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-strength\">Le travail sur une communication RSE r\u00e9elle apport\u00e9e par les participants<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-strength\">Un r\u00e9pertoire de reformulations \u00e9prouv\u00e9es face aux objections courantes<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-strength\">Le traitement concret des accusations de communication trompeuse<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-programme\" id=\"mpfa-programme\">\n\t\t\t\t\t<h2>Programme<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"mpfa-module\">\n\t\t\t\t\t\t\t<h3><span class=\"mpfa-num\">1<\/span>Pourquoi le message ne passe pas<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-sub\">Les r\u00e9flexes qui bloquent l&#039;\u00e9coute<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-bullets\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Rep\u00e9rer les biais de confirmation et de s\u00e9lection de l&#039;information<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Comprendre la pr\u00e9f\u00e9rence pour le pr\u00e9sent face \u00e0 un enjeu lointain<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Observer l&#039;effet des normes sociales per\u00e7ues<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Identifier les r\u00e9actions de d\u00e9fense d\u00e9clench\u00e9es par la culpabilisation<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside class=\"mpfa-note mpfa-note--navy\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"mpfa-note-kind\">\u00c0 retenir<\/span>\n\t\t\t\t\t\t\t\t\t\t<p>Un message qui met en cause l&#039;identit\u00e9 du destinataire d\u00e9clenche une d\u00e9fense avant toute analyse du contenu.<\/p>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"mpfa-module\">\n\t\t\t\t\t\t\t<h3><span class=\"mpfa-num\">2<\/span>Reconstruire le message<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-sub\">Cadrer pour \u00eatre entendu<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-bullets\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Choisir un cadrage qui parle aux int\u00e9r\u00eats de l&#039;auditoire<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Rendre les ordres de grandeur comparables et concrets<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Utiliser la preuve sociale sans produire l&#039;effet inverse<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Formuler une demande d&#039;action pr\u00e9cise et accessible<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside class=\"mpfa-note mpfa-note--navy\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"mpfa-note-kind\">Atelier<\/span>\n\t\t\t\t\t\t\t\t\t\t<p>Chaque participant r\u00e9\u00e9crit un message interne en appliquant successivement deux cadrages diff\u00e9rents.<\/p>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"mpfa-module\">\n\t\t\t\t\t\t\t<h3><span class=\"mpfa-num\">3<\/span>Tenir face aux objections<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-sub\">Quand la sinc\u00e9rit\u00e9 est mise en doute<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-bullets\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>R\u00e9pondre aux objections d&#039;utilit\u00e9 et de co\u00fbt<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Traiter le reproche d&#039;incoh\u00e9rence entre discours et pratiques<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Distinguer une communication \u00e9tay\u00e9e d&#039;une promesse inv\u00e9rifiable<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Mesurer l&#039;effet des actions de communication engag\u00e9es<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<aside class=\"mpfa-note mpfa-note--navy\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"mpfa-note-kind\">Mise en situation<\/span>\n\t\t\t\t\t\t\t\t\t\t<p>Les participants d\u00e9fendent une d\u00e9marche RSE devant un public qui la juge purement d\u00e9corative.<\/p>\n\t\t\t\t\t\t\t\t\t<\/aside>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"mpfa-two\" id=\"mpfa-audience\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-card\">\n\t\t\t\t\t\t\t<h2>Public concern\u00e9<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Responsables RSE et charg\u00e9s de communication, ainsi que managers appel\u00e9s \u00e0 porter une d\u00e9marche environnementale en interne.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mpfa-card\">\n\t\t\t\t\t\t\t<h2>Pr\u00e9requis<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u00catre impliqu\u00e9 dans une d\u00e9marche RSE ou dans sa communication.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t\n\t\t\t<section class=\"mpfa-sessions\" id=\"mpfa-sessions\"\n\tdata-limit=\"6\"\n\tdata-more=\"Voir les %s dates\"\n\tdata-less=\"Afficher moins de dates\"\n\tdata-empty=\"Aucune date programm\u00e9e sur ce lieu pour le moment. Dites-nous ce qui vous conviendrait et nous en ouvrirons une.\">\n\t<h2>Dates et lieux<\/h2>\n\n\t<p class=\"mpfa-sessions-lead\">\n\t\t12 dates programm\u00e9es entre novembre 2026 et d\u00e9cembre 2027.\t\tLes places sont confirm\u00e9es par ordre d\u2019arriv\u00e9e des demandes.\t<\/p>\n\n\t\n\t<div class=\"mpfa-sessions-list\">\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2026-11\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">novembre 2026<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>18 novembre 2026<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2026-11-18#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2026-12\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">d\u00e9cembre 2026<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>17 d\u00e9cembre 2026<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2026-12-17#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-01\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">janvier 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>14 janvier 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-01-14#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-02\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">f\u00e9vrier 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>4 f\u00e9vrier 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-02-04#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-03\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">mars 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>30 mars 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-03-30#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-04\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">avril 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>20 avril 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-04-20#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-05\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">mai 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>11 mai 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-05-11#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-06\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">juin 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>21 juin 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-06-21#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-09\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">septembre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>14 septembre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-09-14#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-10\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">octobre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>14 octobre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-10-14#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-11\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">novembre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>11 novembre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-11-11#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mpfa-month\" data-month=\"2027-12\">\n\t\t\t\t<h3 class=\"mpfa-month-title\">d\u00e9cembre 2027<\/h3>\n\t\t\t\t<ul class=\"mpfa-rows\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"mpfa-row\" data-city=\"Online\">\n\t\t\t\t\t\t\t<p class=\"mpfa-row-when\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t\t<strong>16 d\u00e9cembre 2027<\/strong>\n\t\t\t\t\t\t\t\t<small>1 jour<\/small>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-where\">\n\t\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\t\t\t\t\t\t\t\t<span>\u00c0 distance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<em>Classe virtuelle<\/em>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"mpfa-row-go\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost mpfa-btn--sm\" href=\"\/?ref=MPF-RDD-0021&#038;date=2027-12-16#contact\">Demander cette date<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<p class=\"mpfa-sessions-note\">Aucune de ces dates ne vous convient ? Nous ouvrons des sessions suppl\u00e9mentaires sur demande, et chaque programme peut \u00eatre organis\u00e9 pour votre seule \u00e9quipe.<\/p>\n<\/section>\n\n\t\t\t<section class=\"mpfa-practical\" id=\"mpfa-practical\">\n\t\t\t\t<h2>Informations pratiques<\/h2>\n\t\t\t\t<dl class=\"mpfa-dl\">\n\t\t\t\t\t\t\t\t\t\t\t<dt>Avant la formation<\/dt>\n\t\t\t\t\t\t<dd>Questionnaire de positionnement en ligne. Vos objectifs de progr\u00e8s sont transmis au formateur, qui adapte les cas pratiques \u00e0 votre contexte.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>M\u00e9thodes p\u00e9dagogiques<\/dt>\n\t\t\t\t\t\t<dd>Apports th\u00e9oriques, ateliers et cas pratiques. Support de cours num\u00e9rique et fiches m\u00e9thodes fournis.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>\u00c9valuation<\/dt>\n\t\t\t\t\t\t<dd>QCM et mises en situation. \u00c9valuation des acquis en d\u00e9but et en fin de parcours, \u00e9valuation \u00e0 chaud et \u00e0 froid \u00e0 60 jours.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>Apr\u00e8s la formation<\/dt>\n\t\t\t\t\t\t<dd>1 an d&#039;acc\u00e8s \u00e0 l&#039;espace e-learning. Auto-\u00e9valuation des comp\u00e9tences acquises et point de suivi \u00e0 30 jours avec votre formateur.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>Modalit\u00e9s d\u2019inscription<\/dt>\n\t\t\t\t\t\t<dd>Inscription en ligne ou sur devis.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>D\u00e9lai d\u2019acc\u00e8s<\/dt>\n\t\t\t\t\t\t<dd>11 jours ouvr\u00e9s apr\u00e8s confirmation de l&#039;inscription.<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t<dt>Accessibilit\u00e9<\/dt>\n\t\t\t\t\t\t<dd>Nos formations sont accessibles aux personnes en situation de handicap. Contactez notre \u00e9quipe accessibilit\u00e9 pour d\u00e9finir ensemble une solution adapt\u00e9e : contact@mpf-academy.ae<\/dd>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<dt>Dates de d\u00e9marrage<\/dt>\n\t\t\t\t\t\t<dd>Entr\u00e9es permanentes : en plus des sessions programm\u00e9es, cette formation peut d\u00e9marrer sur demande.<\/dd>\n\t\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t<\/section>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/main>\n\n\t\t<aside class=\"mpfa-side\">\n\t\t\t<div class=\"mpfa-box\">\n\t\t\t\t<div class=\"mpfa-tabs\" role=\"tablist\">\n\t\t\t\t\t<button type=\"button\" role=\"tab\" class=\"is-on\" data-tab=\"group\">Intra-entreprise<\/button>\n\t\t\t\t\t<button type=\"button\" role=\"tab\" data-tab=\"open\">Inter-entreprises<\/button>\n\t\t\t\t\t<button type=\"button\" role=\"tab\" data-tab=\"custom\">Sur mesure<\/button>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"mpfa-ref\">R\u00e9f. MPF-RDD-0021<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"mpfa-pane is-on\" data-pane=\"group\">\n\t\t\t\t\t<p>Vous souhaitez former plusieurs collaborateurs sur ce programme, dans vos locaux \u00e0 Duba\u00ef ou Abu Dhabi, ou en classe virtuelle ? La session est r\u00e9serv\u00e9e \u00e0 votre \u00e9quipe, aux dates de votre choix.<\/p>\n\t\t\t\t\t<ul class=\"mpfa-meta\">\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 19v-1a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v1\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 19v-1a4 4 0 0 0-3-3.87\"\/><\/svg>Jusqu\u2019\u00e0 10 collaborateurs<\/li>\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 10c0 6-8 12-8 12s-8-6-8-12a8 8 0 1 1 16 0Z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>Dans vos locaux ou \u00e0 distance<\/li>\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>Dates convenues avec vous<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-amount\"><span class=\"woocommerce-Price-amount amount\">5 900&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#x62f;.&#x625;<\/span><\/span><small class=\"mpfa-amount-note\">HT \/ groupe<\/small><\/p>\n\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--solid\" href=\"\/#contact\">Demander un devis groupe<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mpfa-pane\" data-pane=\"open\">\n\t\t\t\t\t<p>Rejoignez une session programm\u00e9e avec des participants d\u2019autres organisations.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-next\">\n\t\t\t\t\t\t\t<svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M16 3v4M8 3v4M3 11h18\"\/><\/svg>\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t<small>Prochaine session<\/small>\n\t\t\t\t\t\t\t\t<strong>18 novembre 2026<\/strong>\n\t\t\t\t\t\t\t\t<em>\u00c0 distance<\/em>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-meta\">\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M16 19v-1a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v1\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M22 19v-1a4 4 0 0 0-3-3.87\"\/><\/svg>Jusqu\u2019\u00e0 6 participants<\/li>\n\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 20h8M12 16v4\"\/><\/svg>Classe virtuelle<\/li>\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"mpfa-amount\"><span class=\"woocommerce-Price-amount amount\">3 950&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#x62f;.&#x625;<\/span><\/span><small class=\"mpfa-amount-note\">HT \/ participant<\/small><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mpfa-discounts\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 12 12 20l-8-8V4h8Z\"\/><circle cx=\"8\" cy=\"8\" r=\"1.4\"\/><\/svg>\u221210 % d\u00e8s 2 participants, \u221215 % d\u00e8s 3, \u221220 % \u00e0 partir de 4 inscrits sur la m\u00eame session.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--solid\" href=\"#mpfa-sessions\">Voir les 12 dates disponibles<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mpfa-pane\" data-pane=\"custom\">\n\t\t\t\t\t<p>Ce programme peut servir de base \u00e0 une formation enti\u00e8rement adapt\u00e9e \u00e0 vos enjeux, vos outils et vos processus internes.<\/p>\n\t\t\t\t\t<a class=\"mpfa-btn mpfa-btn--solid\" href=\"\/#contact\">Concevoir un programme sur mesure<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<a class=\"mpfa-btn mpfa-btn--ghost\" href=\"\/#contact\">Parler \u00e0 un conseiller<\/a>\n\n\t\t\t\t<ul class=\"mpfa-reassure\">\n\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"m20 6-11 11-5-5\"\/><\/svg>R\u00e9ponse \u00e0 votre demande sous 24 heures<\/li>\n\t\t\t\t\t<li><svg class=\"mpfa-i\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"4\" r=\"2\"\/><path d=\"M5 8h14M12 8v6m0 0-3 6m3-6 3 6\"\/><\/svg>Accessible aux personnes en situation de handicap<\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/aside>\n\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Faire entendre un message environnemental quand les r\u00e9flexes mentaux poussent \u00e0 l&rsquo;\u00e9carter<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"academy":[91],"course_language":[97],"modality":[94],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":["post-5350","product","type-product","status-publish","academy-qualite-conformite-et-hse","course_language-anglais","modality-classe-virtuelle","product_cat-non-classe","first","instock","virtual","product-type-simple"],"acf":{"etiquette":false,"niveau":"Intermediate","modalite":"Virtual","duree_jours":0.43,"duree_heures":3,"participants_max":"","entrees_permanentes":true,"certifiante":false,"certification_nom":"","cpf":false,"eligible_opco":false,"prix_intra_ht":5900,"intra_participants_max":10,"accroche":"Faire entendre un message environnemental quand les r\u00e9flexes mentaux poussent \u00e0 l'\u00e9carter","chapo":"Les messages RSE se heurtent \u00e0 des r\u00e9flexes pr\u00e9visibles. Chacun retient ce qui conforte ses convictions, repousse ce dont l'effet para\u00eet lointain et se compare aux autres pour justifier son inaction. Les campagnes internes s'accumulent alors sans modifier les comportements et finissent par lasser les \u00e9quipes.\n\nCe workshop de trois heures identifie les biais qui freinent l'adh\u00e9sion puis reconstruit les messages en cons\u00e9quence : cadrage, choix des ordres de grandeur, preuve sociale et formulation des demandes d'action. Les participants retravaillent une communication existante de leur propre organisation.","public":"Responsables RSE et charg\u00e9s de communication, ainsi que managers appel\u00e9s \u00e0 porter une d\u00e9marche environnementale en interne.","prerequis":"\u00catre impliqu\u00e9 dans une d\u00e9marche RSE ou dans sa communication.","objectifs":[{"objectif":"Identifier les biais cognitifs qui freinent l'adh\u00e9sion \u00e0 un message RSE"},{"objectif":"Reformuler un message en adaptant son cadrage \u00e0 l'auditoire"},{"objectif":"Choisir des ordres de grandeur compr\u00e9hensibles par le destinataire"},{"objectif":"Construire une demande d'action concr\u00e8te et imm\u00e9diatement r\u00e9alisable"},{"objectif":"Anticiper les critiques portant sur la sinc\u00e9rit\u00e9 de la d\u00e9marche"}],"points_forts":[{"point_fort":"Le travail sur une communication RSE r\u00e9elle apport\u00e9e par les participants"},{"point_fort":"Un r\u00e9pertoire de reformulations \u00e9prouv\u00e9es face aux objections courantes"},{"point_fort":"Le traitement concret des accusations de communication trompeuse"}],"etape_amont":"","etape_aval":"","methodes":"","evaluation":"","modalites_acces":"","delai_acces":"","accessibilite":"","programme":[{"module_titre":"Pourquoi le message ne passe pas","blocs":[{"sous_titre":"Les r\u00e9flexes qui bloquent l'\u00e9coute","contenu":"Rep\u00e9rer les biais de confirmation et de s\u00e9lection de l'information\nComprendre la pr\u00e9f\u00e9rence pour le pr\u00e9sent face \u00e0 un enjeu lointain\nObserver l'effet des normes sociales per\u00e7ues\nIdentifier les r\u00e9actions de d\u00e9fense d\u00e9clench\u00e9es par la culpabilisation","encart_type":"\u00c0 retenir","encart_texte":"Un message qui met en cause l'identit\u00e9 du destinataire d\u00e9clenche une d\u00e9fense avant toute analyse du contenu."}]},{"module_titre":"Reconstruire le message","blocs":[{"sous_titre":"Cadrer pour \u00eatre entendu","contenu":"Choisir un cadrage qui parle aux int\u00e9r\u00eats de l'auditoire\nRendre les ordres de grandeur comparables et concrets\nUtiliser la preuve sociale sans produire l'effet inverse\nFormuler une demande d'action pr\u00e9cise et accessible","encart_type":"Atelier","encart_texte":"Chaque participant r\u00e9\u00e9crit un message interne en appliquant successivement deux cadrages diff\u00e9rents."}]},{"module_titre":"Tenir face aux objections","blocs":[{"sous_titre":"Quand la sinc\u00e9rit\u00e9 est mise en doute","contenu":"R\u00e9pondre aux objections d'utilit\u00e9 et de co\u00fbt\nTraiter le reproche d'incoh\u00e9rence entre discours et pratiques\nDistinguer une communication \u00e9tay\u00e9e d'une promesse inv\u00e9rifiable\nMesurer l'effet des actions de communication engag\u00e9es","encart_type":"Mise en situation","encart_texte":"Les participants d\u00e9fendent une d\u00e9marche RSE devant un public qui la juge purement d\u00e9corative."}]}],"faq":null,"note":"","nb_avis":"","pdf_programme":"","formations_liees":null},"_links":{"self":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product\/5350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/comments?post=5350"}],"wp:attachment":[{"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/media?parent=5350"}],"wp:term":[{"taxonomy":"academy","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/academy?post=5350"},{"taxonomy":"course_language","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/course_language?post=5350"},{"taxonomy":"modality","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/modality?post=5350"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product_brand?post=5350"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product_cat?post=5350"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mpf-academy.ae\/fr\/wp-json\/wp\/v2\/product_tag?post=5350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}