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Description

Google Tag Manager: Tag a Website, Ensure Data Reliability and Debug

Take back control of your website tagging and deliver performance data you can genuinely rely on

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Without a tagging plan, website data quickly becomes unmanageable: tags added campaign after campaign, conversions counted twice, events named differently by each agency, and changes that require technical intervention every single time.

This 14-hour programme is designed for practitioners already familiar with web analytics. It covers container structure in Google Tag Manager, event tracking implementation, the data layer, debugging before publication and consent management. All hands-on work is carried out on a test website.

Learning objectives

  • Structure a container with durable naming conventions
  • Write a tagging plan aligned with measurement objectives
  • Configure tags, triggers and variables for key events
  • Debug a tagging setup before publication and correct duplicates
  • Manage consent and container versioning

What makes this programme different

All hands-on work is carried out on a test website that remains accessible after the programme
A complete tagging plan is written before any tag is created
Duplicate and mis-counted conversion cases are diagnosed live in session

Programme

1Container Structure

Understand the mechanics before you start tagging

  • Distinguish between tags, triggers and variables
  • Organise folders and naming conventions
  • Connect the container to existing measurement tools
  • Manage access rights and environments

2Tagging Plan

Decide what you measure and why

  • Translate business objectives into events to be tracked
  • Describe each event and its parameters
  • Document the plan for technical teams
  • Balance completeness against usability

3Implementing Tracking

From plan to configuration

  • Configure click, form and page view tracking
  • Make use of the data layer provided by the site
  • Track the steps of a conversion funnel
  • Send data to advertising platforms

4Debugging, Consent and Publication

Publish without breaking measurement

  • Use preview mode to verify every trigger
  • Identify the causes of duplicates and missing conversions
  • Make tag firing conditional on consent collection
  • Manage versions and roll back to a previous state

Who is it for

Web analytics specialists · acquisition managers and digital project managers responsible for the tagging and measurement of their website.

Prerequisites

Previous experience with a web analytics tool and the ability to read the source code of a page.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.