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Description

Social Media: Choosing Your Platforms, Publishing and Engaging Your Community

Select the platforms that genuinely serve your business and maintain a realistic publishing rhythm

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Opening an account is simple; keeping it alive is far harder. Many organisations publish irregularly, duplicate the same message everywhere and cannot say whether the effort is producing anything. Teams also hesitate over the right tone and over how to handle an unpleasant comment.

One day to understand how each platform is actually used, build a workable calendar and produce your first posts. Every participant leaves with a one-month editorial calendar completed and a clear set of rules for responding to comments.

Learning objectives

  • Understand the usage patterns and audiences of the main social platforms
  • Select the networks suited to your business and your resources
  • Build a workable one-month editorial calendar
  • Write a post adapted to the format and tone of the chosen platform
  • Respond to comments and messages according to rules agreed in advance
  • Read the analytics provided by the platforms in order to adjust your posts

What makes this programme different

The editorial calendar is built during the day around the participant's real business activity
Posts drafted in session are reviewed collectively before going live
A response guide for difficult comments is written as a group

Programme

1Platform Overview

Choosing rather than drifting

  • Compare the usage patterns and audiences of each network
  • Identify where your customers and candidates actually are
  • Distinguish between personal profile, page and business account
  • Assess the time you genuinely have available

2Creating and Publishing

Content you can sustain over time

  • Define recurring content themes
  • Adapt a single message to the formats of each network
  • Write a hook and select a visual
  • Prepare several posts in advance
  • Set a rhythm compatible with your workload

3Engaging and Measuring

Bringing the community to life

  • Respond to comments and direct messages
  • Handle negative feedback without inflaming the exchange
  • Read the statistics made available by each platform
  • Adjust your content themes according to the feedback received

Who is it for

Owners and directors of small businesses · sales support staff · junior communication officers and anyone taking charge of their organisation's social media accounts.

Prerequisites

No prior knowledge required

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.