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Description

Social Media Level 3: Measuring, Prioritising and Optimising Social Performance

Connect social activity to business results and allocate effort on the basis of data

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

The editorial strategy is running, posts go out on schedule, yet leadership wants to know what it actually delivers. The figures available speak of reach and likes without ever touching revenue or inbound enquiries. Without usable measurement, decisions are taken on instinct.

This third level is devoted to performance over two days: selecting meaningful indicators, tracking conversions originating from social channels, running editorial tests, aligning organic content with paid campaigns and presenting results. It assumes an editorial strategy is already in place, as developed at the previous level.

Learning objectives

  • Select indicators linked to business objectives
  • Build a social dashboard that leadership can read
  • Track conversions originating from social channels
  • Run editorial tests and turn them into decisions
  • Align organic publishing with paid campaigns
  • Reallocate effort across channels, formats and content themes

What makes this programme different

Analyses are based on participants' own publishing history
An editorial testing protocol is defined and then applied to a real case
The session ends with a results presentation before a simulated committee

Programme

1Selecting Your Indicators

Moving beyond figures that decide nothing

  • Distinguish exposure, engagement and result indicators
  • Link each indicator to a specific objective
  • Identify flattering figures with no real bearing
  • Set internal progress benchmarks

2Measuring and Tracking

Seeing what happens after the click

  • Make use of native platform analytics
  • Track visits from social channels through to conversion
  • Build a shared monthly dashboard
  • Address measurement limits and blind spots

3Testing and Optimising

Deciding on evidence rather than opinion

  • Analyse publishing history to identify high-performing formats
  • Define a testing protocol based on a single variable
  • Adjust posting times, formats and content themes
  • Document the lessons learned for the team

4Prioritising and Defending Choices

Justifying the effort invested

  • Compare the return delivered by each channel
  • Align organic publishing with paid campaigns
  • Reallocate time and budget in line with results
  • Present results to a non-specialist leadership team

Who is it for

Experienced community managers, social media leads and digital marketing managers responsible for justifying and optimising their social presence.

Prerequisites

Have an editorial strategy in place and a publishing history available for analysis.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.