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Description

Digital Transformation: Framing the Project, Engaging Teams and Measuring Results

Moving from a stack of digital tools to a transformation project genuinely owned by the business

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Many organisations have added digital tools one after another without revisiting the way they work: a showcase website, social media accounts, collaborative platforms and customer files coexist without any coherence. Teams experience change as something imposed on them rather than something they drive, and the expected results are slow to appear.

These two days lay the foundations of a digital transformation approach: assessing current maturity, selecting priority workstreams, leading change and tracking progress through simple indicators. Participants leave with a diagnosis of their own organisation and a step-by-step roadmap.

Learning objectives

  • Assess the digital maturity of your organisation
  • Identify the customer and internal practices to transform first
  • Build a transformation roadmap in realistic stages
  • Involve teams and address resistance to change
  • Track progress using shared indicators

What makes this programme different

A maturity self-assessment is carried out on each participant's own organisation
Workstreams are ranked by effort and expected gain before any tool is selected
A business case addressed to executive management is drafted during the session

Programme

1Understanding digital transformation

Telling the tool apart from the change in practice

  • What transformation covers beyond the tools
  • Changing customer expectations and buying journeys
  • Effects on roles, organisation and customer relations
  • Obstacles commonly observed in organisations

2Maturity diagnosis

Knowing your starting point

  • Inventory of the tools and data already in place
  • Analysis of customer journeys online and offline
  • Identifying repetitive tasks and breaks in information flow
  • Level of digital skills across the teams

3Online presence and customer relations

Making the transformation visible to the customer

  • Role of the website, social media and reviews in the buying decision
  • Selecting channels according to the target audience and available resources
  • Organising content production over time
  • Collecting and using customer data within a controlled framework

4Change management and steering

Keeping the roadmap on track over time

  • Sequencing workstreams and working in small steps
  • Role of sponsors and internal champions
  • Supporting teams and building their skills
  • Monitoring indicators and review milestones

Who is it for

Owners and directors of small and medium-sized businesses, marketing managers, communication managers and project managers responsible for a digital initiative.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.