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Description

CSR and Allies Theory: Mapping, Mobilising and Engaging Stakeholders

Advance a CSR project by building on your supporters rather than trying to win over opponents

  • 0.43 days — 3 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

A CSR project brings together players with diverging interests: operational departments, suppliers, employee representatives or local communities. Project owners most often spend their energy on declared opponents while overlooking the quiet supporters who would genuinely move the file forward.

This three-hour workshop applies allies theory to a CSR initiative: mapping stakeholders according to their position, selecting the players to mobilise first, building progressive commitments and sustaining the relationship over time. Participants map their own project.

Learning objectives

  • Map the stakeholders of a CSR project according to their position
  • Distinguish allies from undecided players and opponents
  • Select the players on whom to concentrate mobilisation effort
  • Build progressive commitments suited to each group
  • Sustain stakeholder relationships over time

What makes this programme different

A stakeholder map of each participant's own project built during the session
A clear rule for allocating effort between supporters and opponents
Graduated engagement formats adaptable to every stakeholder

Programme

1Mapping stakeholders

Knowing who weighs on the project

  • List the internal and external players concerned
  • Assess their influence and their interest in the project
  • Position each one between open support and declared opposition
  • Identify the players whose position may still shift

2Mobilising allies

Concentrating effort where it delivers

  • Identify quiet supporters and give them a visible role
  • Turn an undecided player into an advocate through a limited commitment
  • Manage opposition without devoting most of your time to it
  • Build a core group that carries the project

3Sustaining commitment

Beyond initial buy-in

  • Graduate commitment requests over time
  • Make early results visible
  • Organise dialogue forums with stakeholders
  • Respond when a key ally withdraws

Who is it for

CSR managers and project leaders as well as managers driving a transformation involving multiple stakeholders.

Prerequisites

Leading or supporting a CSR project within an organisation.

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.