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Description

CSR Approach: Mobilising, Training and Sustainably Engaging Employees

Turning a published CSR policy into practices that teams genuinely apply day to day

  • 1 day — 7 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

The roadmap is approved and the commitments are published, yet employees do not recognise themselves in them: CSR is still seen as a file owned by senior management, with no visible link to everyday work. Initiatives lose momentum once the launch event is over and the indicators stagnate.

This one-day programme focuses on internal engagement rather than on building the strategy itself. It covers how to diagnose genuine buy-in, how to select mobilisation formats suited to different job families, and how to embed the approach in management practices while measuring progress.

Learning objectives

  • Diagnose the level of buy-in and the specific barriers of each employee population
  • Translate roadmap commitments into concrete professional behaviours
  • Select mobilisation formats suited to job families and field constraints
  • Structure a network of ambassadors and define its mandate
  • Embed CSR objectives in management practices and team routines
  • Measure progress in engagement and sustain momentum over time

What makes this programme different

Buy-in diagnosis built on the actual employee populations of the participant's organisation
Translation of commitments into job-specific behaviours for three different functions
A twelve-month mobilisation plan drafted and costed during the session

Programme

1Diagnosing Internal Buy-In

Understanding why the approach fails to take hold

  • Most common perceptions and objections across job families
  • Gap between published commitments and the reality of daily work
  • Identifying natural advocates and organised resistance
  • Reviewing previous attempts and their effects
  • Framing a message tailored to each employee population

2Mobilisation Formats

Choosing formats that resonate on the ground

  • Collective awareness sessions
  • participatory workshops and short team formats
  • Ambassador network: mandate
  • selection and facilitation
  • Collective challenges and team-led projects
  • Involving support functions and operational job families
  • Internal communication that shows results rather than intentions

3Management Anchoring and Measurement

Embedding the approach in lasting practices

  • Integrating CSR objectives into team routines and performance reviews
  • Supporting managers facing day-to-day trade-offs
  • Recognising contributions and showcasing initiatives
  • Engagement indicators and data collection methods
  • Sustaining momentum once the launch phase is over

Who is it for

CSR managers · sustainability officers · human resources managers and line managers involved in roll-out.

Prerequisites

Being involved in the roll-out of a CSR approach within your organisation.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.