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Description

AI-Assisted Sales Prospecting: Target, Write and Follow Up

One day to put generative AI to work on prospect targeting and outreach messaging

  • 1 day — 7 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Generative AI tools promise prospect lists and ready-made messages in seconds. Used without method, they mainly produce interchangeable emails that recipients spot immediately, along with company information that cannot be verified.

This one-day programme places AI where it saves time without eroding quality: preparing the targeting, researching an account, producing message variants and organising follow-ups. Participants build their own writing instructions and a verification routine to apply before anything is sent.

Learning objectives

  • Define an ideal customer profile that a generative AI tool can work with
  • Write precise instructions to obtain personalised prospecting messages
  • Verify the information produced by the tool before any message is sent
  • Build a multi-channel outreach and follow-up sequence
  • Assess the real contribution of the tool to time spent and replies obtained

What makes this programme different

Writing instructions built and refined on each participant's actual offer
A verification routine for generated information, applied to observed error cases
A complete prospecting sequence produced during the day and ready to launch

Programme

1Preparing the targeting with AI

Define before you generate

  • Formalising the ideal customer profile and the signals to look for
  • Using the tool to prepare a list of accounts to qualify
  • Researching a company and its business priorities
  • Limitations of the data produced and verification reflexes

2Producing messages that get a reply

The instruction makes the difference

  • Structure of a detailed writing instruction
  • Building in the opening line, the prospect's context and the intended tone
  • Producing variants and justifying the final choice
  • Rewriting the impersonal phrasing generated by default
  • Adapting the message to the channel used

3Organising the sequence and measuring results

From one-off sending to a follow-up cycle

  • Sequencing contact points across several channels
  • Assisted writing of follow-ups that each add something new
  • Personalisation at scale without loss of credibility
  • Tracking replies and adjusting instructions
  • Precautions regarding prospect data entrusted to the tools

Who is it for

Sales representatives, account managers and business development professionals who prospect regularly and wish to integrate generative AI into their practice.

Prerequisites

Active involvement in sales prospecting and access to a generative AI tool.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.