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Description

Professional Social Networks: Building Presence, Driving Engagement and Securing Meetings

Five days to turn a passive presence on professional networks into qualified meetings

  • 5 days — 35 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Many sales professionals post without a method and then observe that no meeting ever follows. Connection requests go unanswered, messages read like advertisements, and the time spent on professional networks appears nowhere in the commercial results.

These 35 hours treat professional social networks as a business development channel in their own right: a positioned profile, monitoring of buying signals, one-to-one conversation, content production and measurement. The programme focuses on this single channel, whereas a full B2B selling pathway would cover the entire cycle through to negotiation.

Learning objectives

  • Position a professional profile in line with client expectations
  • Organise monitoring that identifies buying signals in your market
  • Open a one-to-one conversation without a promotional message
  • Design a publishing calendar that is sustainable over time
  • Convert an online exchange into a business meeting
  • Measure the real contribution of the social channel to your activity

What makes this programme different

A professional profile rewritten and published during the programme
Message sequences tested on real target contacts with analysis of the replies
A one-hour weekly routine designed to hold up after the programme

Programme

1Choosing Networks and Positioning

Being found and understood

  • Professional uses of the main networks according to the roles targeted
  • Rewriting the headline and the summary section
  • Evidence of expertise and recommendations
  • Visibility settings and account hygiene

2Market Monitoring and Signal Detection

Spotting the right moments

  • Building lists of accounts and contacts to follow
  • Signals of role changes and organisational moves
  • Tracking competitor and sector publications
  • Organising the information gathered

3Connecting and Conversing

Making contact without cold selling

  • Writing a connection request that gets accepted
  • A first message built on an element of the profile or a post
  • Spaced follow-ups and a graceful exit when there is silence
  • Moving from written messages to a telephone conversation

4Producing Useful Content

Staying visible without posting every day

  • Short formats suited to a sales role
  • Topics drawn from the questions clients actually ask
  • Editorial line and a realistic posting frequency
  • Replies to comments as a source of contacts

5Measurement and Working Routine

Making the channel accountable

  • Indicators for contacts, conversations and meetings obtained
  • Tracking inbound enquiries generated by the social channel
  • Alignment with the sales pipeline and follow-up activity
  • Building a weekly routine

Who is it for

Sales professionals, business development officers, independent consultants and marketing managers responsible for lead generation.

Prerequisites

An active account on a professional social network.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.