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Description

Visual Communication: Prioritising Information, Composing and Unifying Your Materials

Make a message readable at a glance where text alone takes far too long to get understood

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A poorly composed document is easy to spot. Readers do not know where to start, colours clash, fonts change from one page to the next and the key message gets lost. Yet most teams produce posters, presentations and social posts every week without any shared graphic guidelines.

This 14-hour programme treats visual composition as a tool for clarity. Participants learn to prioritise information, then to select consistent colours and typefaces, before composing their own materials. The two days alternate short demonstrations with supervised production work.

Learning objectives

  • Prioritise the elements of a document according to the intended reading order
  • Select a colour palette consistent with the message conveyed
  • Pair two legible typefaces within the same document
  • Compose a poster and a social media post from a layout grid
  • Check the visual consistency of a series of materials

What makes this programme different

Each participant leaves with two finished materials ready for distribution
A reusable layout grid for the team's future materials
Corrections carried out directly on participants' existing materials

Programme

1Reading a Document Before Composing It

Eye Path and Hierarchy

  • Analysis of the reading path on everyday business materials
  • Distinguishing primary from secondary information
  • The role of white space and margins
  • Identifying the most common hierarchy mistakes

2Colour and Typography

Choosing Rather Than Settling

  • Building a limited palette from one dominant colour
  • Contrast and legibility on screen and in print
  • Pairing two type families
  • Setting sizes and weights for each level of information

3Composing a Document

Grids, Formats and Layout

  • Setting up a simple layout grid
  • Adapting the same content to a poster, a social media post and a presentation
  • Working with images and cropping
  • Placing logos and required legal mentions

4Maintaining Consistency Over Time

Shared Guidelines and Review

  • Drafting a short visual guidelines memo for the team
  • Building a library of templates
  • Peer review of the team's output
  • Approval criteria before publication

Who is it for

Communication officers, administrative support staff and anyone producing visual materials without formal design training.

Prerequisites

Regular use of an office productivity or graphic design tool is required for the production exercises.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.