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Description

Internal Communication: Engaging Teams, Managing Channels and Measuring Engagement

Move beyond top-down messaging and build internal conversations that teams actually take part in

  • 2 days — 14 h
  • In-person or virtual
  • All levels
  • Up to 6 participants

Internal messages leave the executive floor and often stop at the first line of management. The intranet is rarely consulted, circulars are skimmed and employees hear the news through informal channels first. Internal communication then amounts to broadcasting without feedback.

This 14-hour programme treats internal communication as a two-way system. Participants review existing channels, select participative formats, organise contributions from teams and prepare the managers who act as message relays. Exercises are offered at varying levels of difficulty so that the session suits all profiles.

Learning objectives

  • Review existing internal channels and how they are genuinely used
  • Design participative formats that involve employees in producing content
  • Equip relay managers to carry a message to their own teams
  • Organise the upward flow of questions and feedback from the field
  • Track internal engagement using a small set of clear indicators

What makes this programme different

An audit of your organisation's internal channels completed during the session
Participative formats tested in the room before being applied at work
A message kit for relay managers built by each participant

Programme

1Understanding What Already Circulates

Channels, usage and areas of silence

  • Inventory of internal channels and how often they are used
  • Identifying informal information circuits
  • Analysing the messages that fail to land
  • Gathering the expectations voiced by teams

2Involving the Teams

Participative formats and contributions

  • Selecting formats that encourage employees to speak up
  • Organising content contributions from departments
  • Running short and regular exchange sessions
  • Handling critical contributions

3Enabling Managers to Relay Messages

Tools and support

  • The manager's role in the information chain
  • Building a message kit that is simple to use
  • Preparing managers for difficult questions
  • Tracking distribution down to the last level

4Keeping the System Alive

Rhythm, indicators and adjustments

  • Building an annual internal communication calendar
  • Indicators for readership, participation and feedback
  • Collecting employee views on a regular basis
  • Adjusting formats in light of the results

Who is it for

Internal communication managers, project officers, human resources professionals and managers involved in cascading corporate messages.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.