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Description

Pitching: Capture Attention, Structure Your Case and Win the Decision

Defend an idea, a project or an application in a few minutes before a time-pressed audience

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A committee gives you five minutes. Someone you meet in a corridor gives you two. In these situations the quality of the file is not enough: what is most often missing is a clear governing idea, an audible progression and a request stated without detour.

A full day devoted entirely to construction and rehearsal. Participants work on their own subject and produce three formats of different lengths. Every delivery is reworked in front of the group until a version holds up under real conditions.

Learning objectives

  • State the governing idea of a pitch in a single sentence
  • Build a progression suited to the time available
  • State explicitly the request made to the audience
  • Adjust pace and eye contact while speaking
  • Answer objections without losing the thread of the argument

What makes this programme different

Three formats of different lengths are produced from the same subject
Every delivery is filmed and then reviewed sequence by sequence
The group acts as a committee that interrupts and questions

Programme

1Clarifying the message

Finding the idea you want to leave behind

  • Identify the audience and what it expects
  • State the governing idea in one single sentence
  • Select the two or three arguments that carry weight
  • State the request explicitly

2Building the progression

Giving the pitch an audible architecture

  • Choose an opening that sets out what is at stake
  • Sequence the arguments in a logical order
  • Use an example or a figure taken from your own file
  • Prepare a conclusion that calls for a decision

3Holding the room

Moving from written text to live delivery

  • Place your voice and manage your pace
  • Occupy the space and sustain eye contact
  • Absorb an interruption without being thrown off
  • Answer objections and return to your thread

Who is it for

Managers, project leaders, initiative owners and business founders who regularly have to defend a project in front of a decision-maker.

Prerequisites

Come with a project or an idea you need to defend.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.