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Description

Event Management: Scoping the Project, Running the Logistics and Measuring Impact

Two days to move from an event idea to a fully controlled operation on the day itself

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Corporate events are often decided quickly and prepared under pressure: suppliers appointed without a brief, budgets drifting, invitations sent too late and, on the day, a half-empty room. Afterwards, nobody can say whether the operation achieved anything at all.

These 14 hours follow the full sequence of an in-person event: scoping objectives and target audience, building the budget, selecting suppliers, planning invitations and follow-ups, designing the welcome journey and on-site coordination, then reviewing results. Each participant works on a real event and leaves with a completed reverse schedule and budget.

Learning objectives

  • Define the objective and target audience of an event in a one-page scoping document
  • Build a detailed forecast budget broken down by cost line
  • Write a brief for suppliers and venues
  • Build a reverse schedule with invitation and follow-up milestones
  • Organise on-site coordination and the allocation of roles
  • Produce a quantitative and qualitative review after the event

What makes this programme different

Each participant works on a real upcoming event within their organisation
A budget and reverse schedule completed during the programme and reviewed at the end of the session
A timed scenario exercise on handling unexpected incidents on the day

Programme

1Scoping the Event

Objective, audience and format

  • Clarifying the intention behind the request
  • Choosing the format according to the audience and the expected outcome
  • Defining success criteria before any spending is committed
  • Balancing ambition against available resources

2Building the Budget and Selecting Suppliers

Cost lines and supplier brief

  • Breaking the budget down by cost line with a contingency margin
  • Writing the brief for venue, catering and technical services
  • Comparing quotations beyond headline price alone
  • Key points of caution in commitments made with a venue

3Preparing the Event Day

Reverse schedule, invitations and logistics

  • Building the reverse schedule working back from the date
  • Invitation plan, follow-ups and registration tracking
  • Welcome journey, signage and participant flow
  • Technical coordination and allocation of roles within the team

4Making the Most of the Event

Review, outcomes and follow-through

  • Collecting participant feedback immediately and after the event
  • Building the actual versus forecast budget review
  • Reusing the content produced during the event
  • Following up with participants and passing leads to the relevant teams

Who is it for

Communication officers · administrative support professionals · marketing managers and anyone responsible for organising corporate events.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.