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Description

AI and Marketing: Targeting Audiences, Producing Campaigns and Measuring Results

Three and a half hours to equip your marketing campaigns end to end with generative AI

  • 0.5 days — 3.5 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Producing content for several channels with a small team often leads to recycling the same messages. Customer profiles sit forgotten in a slide deck, comparative tests are never run for lack of variants, and performance analysis arrives too late to correct the campaign already under way.

This short 3.5-hour format follows the full campaign cycle. Participants refine their segments with AI, produce the message variants required for testing, build a publication schedule, then use the results obtained to adjust the next campaign.

Learning objectives

  • Refine a customer segment using the data available
  • Produce several variants of a message for comparative testing
  • Build a campaign schedule covering several channels
  • Analyse campaign performance and draw practical corrective actions

What makes this programme different

A complete campaign built on a participant's real offer
Message variants produced and compared during the session
A short virtual format that fits into half a working day

Programme

1Audiences and Offers

Knowing who you are speaking to

  • Using available customer data to refine a segment
  • Building profiles from observed behaviours
  • Formulating a value proposition for each segment
  • Selecting the relevant channels

2Producing Campaign Content

Variants rather than a single version

  • AI-assisted message writing adapted to each channel
  • Adapting one message into several variants
  • Preparing visuals and headlines
  • Consistency across the materials of a single campaign

3Publication and Results Analysis

Correcting while the campaign runs

  • Building the publication schedule channel by channel
  • Setting up simple comparative tests
  • Reading the performance indicators obtained
  • Adjustments decided while the campaign is live

Who is it for

Marketing executives · marketing managers · entrepreneurs and independent professionals handling their own promotion.

Prerequisites

No prior knowledge required

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.