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Description

AI and No-Code: Mapping Your Tasks, Automating and Securing Your Workflows

Connect your marketing tools and hand repetitive tasks over to AI without writing a single line of code

  • 1 day — 7 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Marketing teams spend a considerable amount of time copying data between a form, a spreadsheet, an emailing platform and a customer file. Follow-ups are lost, databases drift apart and content production remains largely manual. No-code solutions and generative models promise to solve this, but improvised scenarios quickly become unmanageable.

One day to map your repetitive tasks, build automations that connect your tools and insert calls to a generative model. Each participant leaves with at least one scenario documented and tested on their own data.

Learning objectives

  • Map repetitive marketing tasks and estimate the time they consume
  • Choose between manual handling, a no-code automation and a call to a generative model
  • Build a scenario connecting form, spreadsheet, emailing tool and customer file
  • Write reliable instructions for the steps delegated to AI
  • Test, handle errors and document a scenario before putting it live

What makes this programme different

Each participant leaves with a scenario running on their own tools
Automation failures are triggered in the session and then fixed
A scenario documentation sheet is completed so a colleague can take over

Programme

1Mapping Before Automating

Knowing what is worth automating

  • Listing repetitive tasks and their frequency
  • Identifying breaks between tools and duplicate data entry
  • Distinguishing what can be automated from what requires a decision
  • Estimating the expected gain and the risk of error

2Building Your Scenarios Without Code

Connecting tools to one another

  • Understanding triggers, actions and conditions
  • Connecting a form, a spreadsheet and an emailing tool
  • Inserting a call to a generative model within a step
  • Managing duplicates and incomplete data
  • Testing step by step before going live

3Making It Reliable and Sustainable

A scenario that holds up without constant monitoring

  • Handling errors and planning for recovery
  • Checking the quality of the texts produced by the model
  • Documenting the scenario for a colleague
  • Monitoring usage and costs
  • Setting limits on the use of personal data

Who is it for

Marketing executives, acquisition managers and marketing assistants who handle several tools without technical support.

Prerequisites

Day-to-day use of online marketing tools and a spreadsheet application.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.