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Description

AI Content Creation Level 2: Scaling, Controlling and Publishing

Moving from one-off experiments to regular, controlled AI-assisted content production

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

After an initial hands-on phase, many teams remain stuck at the experimentation stage: instructions rewritten from scratch every time, output that reads as generic and interchangeable, no record of what has been generated, and lingering doubts about usage rights and the confidentiality of the data being entered.

Two days of advanced practice to scale up without losing control: building reusable prompt libraries, chaining production steps, giving models your own brand reference points, then putting review and traceability in place. All exercises are based on content the participants have actually published.

Learning objectives

  • Build a library of reusable prompts by content type
  • Chain several generation steps for a single deliverable
  • Convey the brand's tone and vocabulary reference points to the model
  • Organise human review and sign-off before publication
  • Govern the data entered and the uses permitted within the team

What makes this programme different

Each participant leaves with a documented prompt library
Generated content is benchmarked against content already published by the brand
An internal usage rule is drafted collectively at the end of the session

Programme

1Advanced prompts and libraries

No longer starting from scratch

  • Structuring a prompt around role, context, constraint and format
  • Providing examples to frame the expected output
  • Versioning and documenting your prompts
  • Organising sharing across the team

2Production chains

Breaking down the work to raise quality

  • Separating research, writing and adaptation
  • Chaining text, image and format variations
  • Identifying the steps better kept manual
  • Documenting the production workflow

3Brand identity and quality

Avoiding interchangeable content

  • Describing the brand's tone and vocabulary to the model
  • Assembling a reference corpus
  • Spotting recurring phrasings that need correcting
  • Building a review checklist

4Usage framework and traceability

Working without exposing the organisation

  • Identifying the data that must never be entered
  • Clarifying rights questions on the content produced
  • Keeping a record of generated content and its approvals
  • Drafting a usage rule for the team

Who is it for

Marketing managers and officers, copywriters and community managers who already use generative AI tools and want to make regular, structured use of them.

Prerequisites

Prior experience producing content with a generative AI tool for text or images.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.