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Description

AI for Communication Level 2: Industrialise, Supervise and Assess Usage

Move from individual experiments to governed, repeatable AI practices within the communication team

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

After an initial hands-on phase, communication teams run into the same limits: uneven results from one person to another, a tone that does not sound like the brand, duplicated work between colleagues and uncertainty about what can actually be published.

These two intermediate-level days focus on establishing sustainable practices: shared prompt libraries, content production chains, editorial control before publication and internal ground rules. Exercises are based on the department's own real deliverables.

Learning objectives

  • Design reusable prompts aligned with the organisation's tone of voice
  • Chain several production steps on a single piece of content
  • Control the quality and factual accuracy of generated content
  • Define internal usage rules for the communication team
  • Measure the gains achieved on a given type of deliverable

What makes this programme different

Creation of a prompt library that participants can share with their own team
A dedicated sequence on editorial control and fact-checking before publication
Comparison of several production chains applied to the same deliverable

Programme

1Structuring your prompts

Prompt library and brand tone

  • Analyse the limits of improvised prompts
  • Document the organisation's tone of voice and editorial reference points
  • Build prompts that can be reused by the whole team
  • Organise the sharing and updating of the library

2Chaining production steps

Production workflows

  • Break a deliverable down into successive steps
  • Chain briefing, writing and channel-specific adaptation
  • Reuse the same content across several formats
  • Identify the steps that must remain human work

3Controlling quality

Proofreading, verification and risks

  • Verify the information and claims produced
  • Correct deviations from the brand tone of voice
  • Identify content unfit for publication
  • Set up a two-level review process

4Setting the ground rules within the team

Rules, roles and assessment

  • Define authorised and excluded uses within the department
  • Clarify what may be entrusted to the tools depending on the data handled
  • Support colleagues at a less advanced stage
  • Measure the gains achieved on a given type of deliverable

Who is it for

Communication professionals who have already used generative AI tools in their day-to-day work.

Prerequisites

Prior use of a generative AI tool to produce professional content.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.