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Description

AI for Real Estate: Prospecting, Writing and Managing Files with Method

Put AI to work on listings, valuations and client follow-up without losing the trust that closes deals

  • 1 day — 7 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Writing an attractive property listing, preparing a valuation opinion, answering inbound enquiries, following up with buyers and keeping sale files up to date take up a large share of a broker's working time. Generative tools can absorb part of that workload, provided the property details remain accurate and the commitments made remain prudent.

This short format is built around real situations from the profession: listing, valuation opinion, response to enquiries, viewing preparation and file follow-up. The legal and professional-conduct limits specific to brokerage and property management are addressed at every stage.

Learning objectives

  • Draft a listing that faithfully reflects the actual features of the property with the support of an assistant
  • Prepare the contextual elements of a valuation opinion from market data you supply
  • Produce personalised responses to inbound enquiries while respecting mandatory disclosures
  • Prepare a viewing and a follow-up note from the elements held in the file
  • Identify the content that cannot be generated without review by the professional

What makes this programme different

Exercises are based on real listing agreements and client enquiries brought by participants
Every generated output goes through an accuracy check against the property and a disclosure compliance check
A prompt library is built for listings, follow-ups and viewing reports

Programme

1Listings and Property Presentation

Selling without embellishing what does not exist

  • Structuring a listing from the property's technical data sheet
  • Tone variations according to the publication channel
  • Details that must never be generated without verification
  • Accuracy check between the listing and the reality of the property

2Valuation and Supporting Arguments

Preparing a defensible valuation opinion

  • Formatting the comparable evidence supplied by the professional
  • Drafting the presentation narrative for the seller
  • Handling the most frequent price objections
  • What falls under the professional's judgement and cannot be delegated

3Client Relations and File Follow-Up

Keeping pace without impersonal messages

  • Responses to inbound enquiries and qualification of prospects
  • Viewing reports and buyer follow-ups
  • Tracking documents and milestones through to signature
  • Client data that must not be entrusted to an external tool

Who is it for

Property consultants · real estate brokers · agency managers · leasing and property administrators · sales support staff in the real estate sector.

Prerequisites

Working in brokerage, leasing management or property administration.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.