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Description

Artificial Intelligence in Graphic Design: Generate, Curate and Integrate

Embedding generative tools into a graphic production workflow without losing control of art direction

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Generative tools produce fast and in volume. The challenge shifts elsewhere: outputs must be filtered, directed and made to hold together within an art direction and a brand identity. Added to this are very practical questions around usage rights, traceability of sources and where these images sit within a production chain that is already fully tooled.

These 14 hours are designed for practising graphic design professionals. Participants build precise generation briefs, compare outputs and select on the basis of explicit criteria. They then bring the generated images back into their usual software and define the usage rules applicable to their client projects.

Learning objectives

  • Write a precise generation brief and refine it through iteration
  • Compare several outputs against explicit selection criteria
  • Produce variations consistent with an existing brand identity
  • Bring a generated image back into a retouching or page layout application
  • Identify usage limits and precautions associated with generated imagery
  • Position generative tools within an existing production chain

What makes this programme different

Outputs are reviewed collectively, as in a working art direction team
Each participant applies the tools to a project they currently have live
A usage precautions checklist is drafted for client deliverables

Programme

1Landscape and place in the graphic production chain

What these tools actually do

  • Families of generative tools and the types of output they produce
  • Formats, resolutions and technical limits of the images obtained
  • Entry points within an existing production chain
  • Rights considerations and traceability of sources

2Writing and refining your briefs

Obtaining an image that matches an intention

  • Structure of a generation brief
  • Vocabulary for framing, lighting and style
  • Successive iterations and controlled variations
  • Exclusion instructions and handling deviations

3Building variations within an art direction

Making the images hold together

  • Building a coherent set of visuals
  • Adherence to colour and typographic guidelines
  • Corrective treatments to harmonise a series
  • Presenting a reasoned selection to a client

4Rework and integration into the deliverable

From generated visual to final file

  • Retouching and cleaning up generation artefacts
  • Cut-outs, scaling and background preparation
  • Integration into layout and pre-delivery checks
  • Archiving sources and the briefs used

Who is it for

Graphic designers, art directors and layout artists wishing to integrate generative tools into their day-to-day production.

Prerequisites

Working in a graphic design role and confident with a retouching or page layout application.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.