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Description

Communication Materials: Clarifying the Message, Prioritising Information and Distributing

Two days to rework brochures, reports and digital materials so that they are read from start to finish

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Organisations produce brochures, reports and web pages in which the main message is impossible to find. Every department adds its own paragraph, visuals illustrate without informing, and the reader closes the document before reaching the page that matters. Redesigns are launched out of habit rather than on the basis of evidence.

This 14-hour programme focuses on the effectiveness of corporate communication materials. Participants assess their existing materials, reformulate the core message, review the information hierarchy and the relationship between text and image, then organise the production chain and distribution. Each participant works on a document from their own organisation.

Learning objectives

  • Assess an existing document against its target audience and its purpose
  • Reformulate the core message of a document in a single sentence
  • Prioritise information across a page or a double-page spread
  • Combine text and image so that the visual carries information
  • Organise the production chain and the distribution of a document

What makes this programme different

The document brought by each participant is diagnosed and then reworked during the session
An assessment grid for communication materials that can then be applied to all publications
A distribution plan drawn up for the reworked document

Programme

1Diagnosing Existing Materials

Audience, purpose and actual use

  • Identifying the intended reader and the reading situation
  • Locating the core message and assessing its visibility
  • Analysing the reading path across a page
  • Listing overlapping and redundant materials

2Reformulating the Message

What the document must make readers remember

  • Formulating the core message in a single sentence
  • Removing content that does not serve that message
  • Arbitrating between competing internal requests
  • Adapting the register to the intended reader

3Prioritising Text and Image

Layout and visuals

  • Organising reading levels across a page
  • Writing headlines, standfirsts and captions
  • Selecting images that carry information
  • Using diagrams and infographics to summarise

4Producing and Distributing

Production chain and circulation

  • Organising the approval process and lead times
  • Working with suppliers and framing the brief
  • Adapting one document into print and digital versions
  • Selecting distribution channels and tracking circulation

Who is it for

Communication officers and managers and anyone responsible for producing institutional materials for internal or external audiences.

Prerequisites

Bring a communication document from your own organisation to rework during the programme.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.