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Description

Content Creation with AI: Structuring, Adapting and Scaling Your Output

Two days to move beyond generic output and produce series of materials that hold a consistent line

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

The first experiments were convincing, but production remains artisanal: every text starts from an instruction rewritten from memory, the tone shifts from one asset to the next, and generated visuals bear little resemblance to those produced the week before. The time saved on drafting is lost again in rework and proofreading.

These 14 hours are designed for users already familiar with generative tools. Participants learn to capture their editorial line in reusable instructions, to adapt a single piece of content across several formats, to maintain visual consistency between generated images, and to organise a production chain with proper review and sign-off.

Learning objectives

  • Capture an editorial line in reusable instructions
  • Adapt a reference piece of content across several distribution formats
  • Maintain visual consistency across generated images
  • Organise a production chain with review and sign-off
  • Control risks linked to rights and inaccurate information

What makes this programme different

A library of instructions built from the participant's own content
A series of materials adapted during the session across three different formats
A review grid covering tone, accuracy and mandatory disclosures

Programme

1Editorial Line and Instructions

Making the tool say what the brand says

  • Describing brand tone and what must be avoided
  • Reusable instructions with variables to complete
  • Reference examples supplied to the model
  • Versioning and sharing instructions across the team

2Multi-Format Adaptation

One message, several channels

  • Pivot content and channel-by-channel adaptation
  • Length and format constraints
  • Rewriting for a different audience
  • Preserving the key message across versions

3Images and Visual Identity

Producing visuals that look like a family

  • Style instructions and visual references
  • Framing, colour and recurring composition
  • Retouching and successive iterations
  • Export formats by type of asset
  • Credits and rights attached to visuals

4Production Chain and Control

Scaling up without losing control

  • Sequencing the production steps
  • Human review and control points
  • Fact-checking and verification of cited sources
  • Traceability of generated content
  • Measuring the time genuinely saved

Who is it for

Communication officers · community managers · copywriters and marketing managers already using generative tools.

Prerequisites

Regular practice with a text or image generation tool.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.