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Description

CSR Communication: Translating Sustainability Reporting, Building Arguments and Avoiding Greenwashing

One day to speak about your environmental and social commitments without making claims you cannot verify

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Organisations are producing more and more non-financial data yet struggle to talk about it. Either the message stays locked inside reporting jargon and nobody reads it, or it drifts towards broad, unverifiable promises that expose the organisation to criticism as soon as a gap appears.

This 7-hour day connects reporting with public communication. Participants learn to identify, within the available data, what can usefully be communicated, to frame a commitment with its scope and deadline, to spot high-risk wording and to respond to questions from sceptical stakeholders.

Learning objectives

  • Identify which items of non-financial data can usefully be communicated
  • Frame a commitment by stating its scope its deadline and its baseline
  • Spot vague wording in a message that exposes the organisation to greenwashing criticism
  • Adapt the message to different audiences including employees clients candidates and partners
  • Respond to a critical question about a gap between commitment and result

What makes this programme different

Critical review of real messages brought in by participants
A checklist of high-risk wording applied to your own materials
A paired exercise responding to a sceptical stakeholder

Programme

1From Reporting to Message

What can be communicated and what cannot

  • Reading non-financial data from a communication perspective
  • Selecting the elements a non-specialist audience can understand
  • Translating a technical indicator into useful information
  • Identifying topics that remain too fragile to be highlighted

2Framing Without Overpromising

Commitments, scope and evidence

  • Framing a commitment with its scope deadline and baseline
  • Spotting adjectives and visuals that suggest more than the reality
  • Aligning the announced commitment with the available evidence
  • Handling topics where results are only partial

3Carrying the Message

Audiences, channels and objections

  • Adapting the message to employees clients candidates and partners
  • Choosing channels and level of detail according to the audience
  • Responding to a question about an observed gap
  • Ensuring consistency between the message and visible internal practices

Who is it for

Communication managers with CSR responsibilities and executives leading a corporate social responsibility approach.

Prerequisites

Familiarity with the corporate social responsibility approach followed within your organisation

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.