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Description

Digital Marketing Manager Essentials: Scope, Launch and Measure Your Campaigns

Master the fundamentals of digital marketing and launch first campaigns that can genuinely be measured

  • 3 days — 21 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Taking charge of digital marketing in a company often means inheriting a website, two social media accounts and an agency contract already under way. Activities follow one another without a common thread and no one can say what each one actually delivered.

Three days to put a complete framework in place: measurable objectives, channel selection, first campaigns and a monthly dashboard. This session remains at operational level and does not cover multi-channel budget arbitration or advanced campaign optimisation.

Learning objectives

  • Define measurable digital marketing objectives
  • Optimise website pages for organic search
  • Build an editorial line and a publishing calendar
  • Create an email campaign or a simple paid campaign
  • Track results in a monthly dashboard

What makes this programme different

Each participant works on their own company website and accounts
Campaigns built in the workshops are ready to use immediately
A three-month action plan is written by the end of the session

Programme

1Framing the digital strategy

Start from objectives, not from tools

  • Define measurable marketing objectives
  • Describe your target audiences and their buying journeys
  • Position each channel within the customer journey
  • Build a clear annual action plan

2Website and organic search

Being found on the right queries

  • Structure pages around search intent
  • Identify and select your keywords
  • Write optimised titles and content
  • Check for blocking technical issues

3Social media and content

Publishing with a clear line and rhythm

  • Select platforms according to the target audience
  • Build an editorial line and a calendar
  • Adapt the same content to several formats
  • Engage a community and handle comments

4Email and paid campaigns

Running your first campaigns

  • Build and segment a contact database
  • Write a message that generates a response
  • Create and target a simple advertising campaign
  • Apply consent and unsubscribe requirements

5Measurement and reporting

Knowing whether the activities worked

  • Select the indicators that matter for each channel
  • Set up conversion tracking
  • Read an audience report correctly
  • Build a monthly dashboard

Who is it for

Marketing officers taking up a new role, communication assistants, sales staff and owner-managers of small businesses.

Prerequisites

Regular use of the internet and standard office software.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.