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Description

GEO Generative Engine Optimisation: Understand, Structure and Measure Your Visibility

Making your content citable by generative answer engines and measuring what it brings back

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A growing share of searches now ends with a generated answer rather than a list of links. Traffic declines while the brand is cited elsewhere, or disappears from answers without anyone being able to explain why. Traditional search optimisation habits remain useful but are no longer enough to understand what gets picked up.

This one-day introduction sets out the fundamentals of GEO: how answer engines select and cite their sources, the characteristics that make content reusable, how to structure a page so that it is picked up, and the indicators to monitor. Participants analyse their own content and leave with a prioritised action plan.

Learning objectives

  • Explain how a generative answer engine selects and cites its sources
  • Distinguish GEO practices from those of classic search engine optimisation
  • Structure a page to make it easier to reuse in a generated answer
  • Set up monitoring of brand citations within generated answers
  • Prioritise the content to be reworked according to its citation potential

What makes this programme different

The content analysed belongs to the participants rather than being demonstration examples
Each participant leaves with a prioritised rewriting plan for their own pages
A citation tracking dashboard is built and populated during the day

Programme

1How Answer Engines Work

Understanding what gets cited and why

  • The processing chain from query to generated answer
  • Criteria for selecting and citing sources
  • The role of reference content and external mentions
  • Behavioural differences between the main engines
  • What GEO shares with search engine optimisation

2Structuring Content

Writing to be reused

  • Framing questions and answers within the page
  • Breaking content into self-contained citable blocks
  • Structured data and context signals
  • Evidence and credibility signals on the page
  • Handling pages with low reuse potential

3Measurement and Steering

Tracking what engines retain

  • Visibility indicators within generated answers
  • Methods for recording brand citations
  • Reading residual traffic and associated conversions
  • Building a prioritised action plan

Who is it for

Digital marketing managers, search optimisation specialists, web copywriters, communication managers and content creators.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.