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Description

GEO: Structuring Pages, Opening Access to Crawlers and Staying Ahead of Competitors

Being absent from answers generated by conversational engines while your competitors appear in them

  • 0.43 days — 3 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Answers generated by conversational engines point to only a handful of sources. A website that is poorly exposed on a technical level remains invisible to the crawlers that feed them: content rendered only in the browser, missing markup, slow or blocked pages. Search-driven traffic declines without anyone identifying where the loss comes from.

This three-hour virtual session addresses the technical side of GEO. Participants check whether their pages are accessible to generative engine crawlers, correct the markup that allows an answer to be extracted, and benchmark their exposure against that of their direct competitors.

Learning objectives

  • Check that a website is accessible to generative engine crawlers
  • Correct the semantic markup that enables answer extraction
  • Structure a page so that an extract can be cited
  • Measure brand presence in generated answers
  • Benchmark technical exposure against direct competitors

What makes this programme different

Each participant's website is examined in detail during the session
Technical fixes are prioritised by effort and expected gain
A benchmarking grid covering three competitors is built during the session

Programme

1Website Accessibility for Generative Engines

Becoming readable before becoming visible

  • How the crawlers feeding answer engines operate
  • Content rendering and browser-dependent pages
  • Crawler permission and blocking files
  • Speed and weight of the pages consulted

2Markup and Content Structure

Giving the engine an answer it can extract

  • Headings and section hierarchy within a page
  • Structured data and semantic markup
  • Stating the answer directly at the start of the content
  • Reference pages and internal linking

3Measurement and Competitive Benchmarking

Knowing where you stand

  • Querying engines on your key search terms
  • Recording cited sources and their origin
  • Benchmarking grid against direct competitors
  • Prioritised remediation plan

Who is it for

Digital marketing managers and search specialists, as well as web communication officers and developers working on corporate websites.

Prerequisites

Understanding of how a website works and of search engine optimisation principles.

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.